Showing posts with label success line. Show all posts
Showing posts with label success line. Show all posts

Thursday, March 19, 2015

4 Questions That Will Let You Innovate Like Steve Jobs or Elon Musk

Some people seem to be endlessly innovative. Steve Jobs, Elon Musk, Richard Branson, and others like them appear to command an endless fountain of brilliant new ideas, business models, and product designs. Wouldn't it be great if we could replicate their mental processes so that the rest of us could be equally innovative in our own work?
We can, according to Rowan Gibson, co-founder of Innovation Excellence and author of The Four Lenses of Innovation: A Power Tool for Creative ThinkingGibson believes innovation is a matter of perspective, and that anyone can jump-start their innovating ability by looking at the world in the way these iconic innovators do. "Innovation and creativity do not have to be mysteries," he says.
The secret, he says, is to look at things through one of four "lenses" that inspire creative thought by forcing you to see your existing business in a completely new way. If you want to give it a whirl, try asking these four questions:

1. How can I challenge conventional wisdom and disrupt the status quo?

The first lens of innovation is "challenging orthodoxies," according to Gibson. "It's challenging conventional wisdom, deeply held beliefs, or common assumptions," he says. "If the world is zigging, why can't we zag?"
Elon Musk is a great example of someone who turns whole industries upside down by taking this approach. "Look at what he's done with Tesla," Gibson says. "Experts in Detroit told him he'd never be able to build a high-performance electric car, make it something people wanted to buy, build it in volume, or build enough electric charging stations. And he'd never be able to sell it directly to people on the internet."
Wrong, wrong, wrong, and wrong again. "He challenged all those assumptions and gave the industry an electric shock," Gibson says. "The market cap for Tesla is now about half of GM's. And he's done the same thing in the rocket industry."
So next time you want to get more innovative, try overturning some rules of the road, or question the things that "everyone" knows. You may wind up shaking up an industry yourself. (For example, here are six things "everyone knows" about starting a business that are dead wrong.)

2. How can I harness the power of a coming trend?

Jeff Bezos did just this, Gibson says. "Before he was at Amazon, he was on Wall Street. He picked up a report and read about the explosive growth of the internet and wondered what kind of business would make sense in the context of that growth. Why didn't Walmart do that? The report was publicly available. Anyone could have read it."
So try looking at the world with an eye to the changes that are coming in politics, lifestyle, technology, and other domains. What businesses or products will those changes demand? Finding answers to those questions can lead to innovations that will make you wildly successful, Gibson says. "Innovators are able to pick up the signals," he adds. "They can see there's an oncoming tsunami that right now looks like a ripple."

3. How can I leverage what we already have to create new opportunities?

Richard Branson is a perfect example of this approach, Gibson says. "He had a small record store in London, and now has this empire with 400 companies in different industries. It was taking the skills and the brand they'd developed in one industry and moving it to another." And it was a lucky thing they did, he adds, because if Virgin had remained in just the record business, it would be dead by now in this age of Spotify and iTunes.
Anyone can do this, he adds. "Every single company, and every single individual has a set of skills and assets. How do we repurpose and recombine those?"

4. What customer needs aren't being met yet?

"Consumer research helps, but this is going beyond that and getting in the customer's skin," Gibson says. It's particularly powerful if you can fill a need that customers don't yet know they have. "We didn't know we needed an iPod," he says. "We didn't know we needed Airbnb or Uber or Nest."
Steve Jobs was a master at figuring out what customers needed before they knew they needed it, he adds. "He knew that customers don't know what we want, and I think he put himself in our shoes."
So try doing the same. Try to look at the world from your customer's viewpoint. What do they need? What are the pain points? Answer those questions, and you may find your own fountain of innovation.

7 Mental Habits of the Most Successful People You Know

The most successful people achieve extraordinary things by looking at the world differently than most people. Paula Long would know. Before becoming CEO of data management company DataGravity, she sold her last company, EqualLogic, to Dell for $1.4 billion. Here's her take on the thought lives of the most successful leaders.

1. They have a clarity of vision.

Long says you would never know if she was insecure and guessing--swirling 25 scenarios in her head about how something will progress--because she consistently speaks to the ideal outcome. "So it's be honest, but filter and show the direction," she says. "That gives people a sense of certainty which I think everybody around you needs, including you."

2. They always plan their next few moves.

It's thinking about life as a chess game based upon possible outcomes. "So if this happens I'm going to do this, but if this happens I'm going to do that," she says. "You've already thought it through."

3. They think of employees and themselves as subcontractors to each other.

It's a way of holding people accountable for their performance versus basing relationships with team members on friendship. "If you hired a painter and they didn't show up or didn't finish the painting the rooms in five days, you'd probably fire them, right?" she says. It's not to say you can't be friends with co-workers, but it shouldn't lead you to cover for them if they're not performing well.

4. They understand that lack of failure is not success.

In other words, good enough is not good enough. Could you have done better? "They're always trying to figure out how to optimize the optimized, which can drive people nuts," she says. "Because is anything ever good enough? No. It sounds bad, but it just means we have to keep growing."

5. They don't tolerate drama.

It means hiring for culture and fit--not just skills--so you end up with a cohesive team. "You can lose a lot of emotional energy which sucks away intellectual energy," she says. "And that's a really easy thing to have happen to you."

6. They're comfortable and confident dealing with all functions within a company.

"Successful leaders let people know in subtle ways that they know what's going on," she says. Within a day it might mean asking an engineer about a project or sending a note to someone in marketing who just wrote an excellent blog. "That gets harder as companies gets bigger, but for small companies showing that kind of personal interest and kind of encouragement is important."

7. They have a hard time with work-life balance.

High achievers tend to overwork, particularly in a startup where a leader can be obsessed with getting off the ground and growing. The key, however, is not expecting everyone to work weekends just because it's something you want to do. If you're not careful, people will burn out, or worse. "I've been in a couple of startups where people would claim they got divorced because of work," she says. "That means everybody around them failed, too, because they didn't figure out how to get the balance right."

Tuesday, February 24, 2015

6 Essential Tips For Successful Copywriting

Have you ever thought why are you aren’t able to expand your readers base?
Why you aren’t able to get sales for your product?
Why people are not trusting you?
Why you aren’t able to sell your awesome e-books, apps or tutorials?
Why Not ? Let me tell you. The main problem lies with faulty copywriting practices. I have seen many marketers having awesome products to sell but unfortunately no customers. Recently my friend wrote an eBook on how to make money blogging and he made around 50 sales in a month. Why?
  • He is an excellent copywriter
  • He loves social networks.
  • He gives more time to deliver valuable information
  • He keeps his focus on writing attractive headlines.
  • and many other.. We’ll discuss later.
Before getting started with copywriting practices let me clear you the common myth among most marketers.

Read More - How To Increase Your Blog’s Traffic Without Getting Broke

Content marketing” and “copywriting” are the same thing. Do you agree?
Absolutely Not.
When I started marketing I too considered content marketing and copywriting as the same thing. But with time to time experience I cleared my misconception. There is a minor difference between the two which you should know too.

What is content marketing?

According to content marketing institute ” Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

What is copywriting?

According to wikipedia –
“Copywriting is writing copy for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.
Copywriters are used to help create direct mail pieces, taglines, jingle lyrics, web page content (although if the purpose is not ultimately promotional, its author might prefer to be called a content writer), online ads,e-mail and other Internet content, television or radio commercial scripts, press releases, whitepapers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media pages. Copy can also appear in social-media content including blog posts, tweets, and social-networking site posts.”
Now let’s get started with  6 copywriting practices you should know-

Write magnetic headlines

Magnetic headlines have a great impact on your readers. Don’t bore your readers. Write such headlines that makes your visitors click-through. I have seen many bloggers crying that they are not able to make sufficient money from adsense. Writing attractive and clever headlines give your visitors to click-through which delivers you more earnings. Your headlines should give a suspense to your readers.
For example:

Deliver Offers and discounts

People will read your content only when you are giving them something special. Nobody is having spare time to read a crap content. Offer them discounts, offers , free templates, free applications or any other digital product. This makes your readers to click-through and see what’s inside for them as people love surprises.

Stop being stuffy

Generally I have seen many bloggers having a misconception that writing long sentences and paragraphs getting greedy towards backlinks. But listen… this strategy don’t work for all. You need to be concise and short, specially newbies. Writing long sentences generally give rise to high bounce rate. First you need to make your readers to develop a trust in you. Only then long articles will work for you.

Make use of bullet points

That’s the correct way of writing you should know. This is what your audience love to read. Being concise and short is the key to successful copywriting. Important topics in bullet points have more advantage than in the paragraph form.

Build Trust

The main funda behind low traffic is lack of trust. When no one is trusting you then why should they bother to read your articles. Reputed bloggers like  Harsh Agarwal and  Pat are making huge sales because people trust them. Their audience knows that the products they are offering would benefit them in some ways.  Now you might be thinking how to become a trust worthy blogger? Right? No need to worry ! I am here to help you. Just follow this few points below
  • Start a conversation with your audience.
  • Survey them.
  • Offer them some discounts to divert their attention from your competitors.
  • Be concise while writing your content.
  • Make them feel happy by solving their problems.

Call For Action

Leave a long-lasting impression on your readers through your content. Now after writing an awesome content, make them act. This is what we actually mean “call for action” . This is amazing way to check the success of your content. Now you have to think where you want them to move further either it is subscribe your blog, download your e-book, Buy anything from your affiliate links or share your content to social networking sites. This actually depends on how successful your article was.

Wrapping Up…

Becoming a successful copywriter is not a one day task. You need to repeat the above given practices again and again. You need to find out the trending topics outgoing in the market and according to it draft your content. And the most important thing is to understand your market’s audience. Research you audience on the basis of following traits – Gender, age,interests, income, occupation. Include a call to action. Make your visitors to digest your whole content by acting on your wants. I think the above six tips are enough for newbie marketers for successful copywriting. Best of luck guys.

Read More - Top 9 Blogging Communities to Promote and Drive Traffic to your Site

Sunday, January 25, 2015

20 Industries Successfully Using Social Media Blogging

For any person who is interested in building their business by showing off their knowledge and expertise, this is a great way to get that exposure. 
For many social media blogging is often considered inbound marketing, since social media and blogging both play such important roles in the strategy coined by Hubspot. 
A popular quote in the social media/ blogging world:

Content is fuel and social media is fire- simply meaning content is the food with which social media fans are fed. 

In the past 2 years I’ve helped with several social media campaigns and have seen the following positive results:
  • Search engine traffic- the more you publish content, the more often you see an increase in search traffic
  • Followers on social media- as you write pieces that your audience enjoys, they’ll take you up on the offer to follow you
  • Leads from website- enticing content on your blog captures visitors’ attention as you guide them to landing pages to get more information
  • Interview/ Quotes invites- your reputation among your industry will grow and you’ll be asked for quotes, interviews and contribution options
  • Consulting work- when people have more advanced questions and your expertise fits their needs you’ll be asked to consult on projects 

Successfully Blogging & Socially Active Industries

Of course it would make sense to see this in a social media and blogging world when that is specifically what I do, but these results have been seen across several industries, all boasting similar results.
  1. Tech software
  2. Manufacturing
  3. Psychology
  4. Home decor
  5. Construction
  6. Real Estate
  7. Biking
  8. Education- colleges
  9. Curriculum and education programs
  10. Healthcare
  11. Senior housing
  12. Nutritional supplements
  13. Dentistry
  14. Plastic surgery
  15. Fire Arms
  16. Fashion 
  17. Weddings
  18. Non profits
  19. Animal sanctuaries
  20. Animal rescues
  21. and many others
In these industries the companies involved were writing content for their ideal buyers (the people they enjoy selling to) and using social media to bring that content to those potentially interested in reading it.
The companies that have been successful were writing blog posts on a very regular basis, no less than once a week and always working on building their followings, by delivering updates people enjoyed reading on Facebook, Twitter, Pinterest, Linkedin and Google+
It isn’t surprising that so many businesses are able to embrace social media blogging, what is particularly interesting is that success comes from a large number of industries (not exclusive to those listed above). Both businesses who sell to other businesses and businesses who sell to the average consumer have been able to use social media and blogging to see improved results in their company. 

Why Does Social Media Blogging Work?

The internet brought information to our fingertips. Instead of relying on television, sales people and advertisements to explain the differences between products and decisions, people can now look things up for themselves. 
Two of the most common places people search for information is on social media and Google (a fan of blogs). 

The Basics to Getting Started With Social Media Blogging

The most important things you need to do when starting with social media blogging:
  • Be patient- give your campaigns time to become successful, it takes months not days to see results
  • Be active- everyday you need to provide content to your followers- no matter how many fans you have
  • Be learning- follow those who know what they are doing- social media experts and pros- learn from them
  • Be there for your market- help them first, give them the information they need and put their needs first