Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts

Saturday, March 26, 2016

10 Twitter Tools Used by Social Media Experts of 2016

With so many Twitter tools out there, it’s hard to know which ones to trust with your Twitter account management. So why not take a look at what the social media and industry experts are using! Here are ten Twitter applications and tools used by some of the top Twitterers.
The following list is presented in alphabetical order:

Bit.ly

bit.ly home page
Bit.ly is just a URL shortening service right? Wrong! Used by @marismith@techcrunch, and @problogger, a free Bit.ly account will give you access to a dashboard where you can shorten and share links to multiple Twitter accounts. You can also see the stats for any Bit.ly links you share through your dashboard and plug your Bit.ly API key into Tweetdeck, Twitterfeed, or Seesmic to get stats for links you share through those applications as well. As an added bonus, you can even create your own custom short domain to match your brand so you can have branding similar to Mashable’s on.mash.to and Amazon’s amzn.to custom URLs.

Buffer

bufferapp.com home page
Buffer is deemed the smarter way to tweet, and is used by @tweetsmarter@jaybaer, and @askaaronlee. It allows you to simply schedule your tweets to be spread throughout the day so you don’t go through a reading spree and inundate your followers with 20 tweets within an hour. You can also get great analytics on your tweets which will help determine what your audience loves, or doesn’t, out of the content you share as well as the times of day you get the most action on your tweets.

CoTweet

cotweet home page
CoTweet, used by @nealschaffer@chrispirillo, and @emarketer, is considered a Twitter marketing tool for companies who want to engage, track, and analyze conversations about their brand. The free version allows you to manage your Twitter accounts, collaborate with multiple users, track clicks and limited analytics, schedule tweets, keep conversation history for 30 days, and more. The enterprise version (starting at 1,500USD a month) allows integration with Salesforce, advanced user roles and permissions, workgroups, and full analytics.

HootSuite

hootsuite home page
HootSuite is one of my personal favorites as far as Twitter management is concerned, and is also quite popular amongst the social media elite including @chrisbrogan@tweetsmarter, and @tamar. It is a freemium tool, meaning that you can use the free plan if you have fewer than five social profiles to manage. But the Pro version for unlimited social profiles including enhanced analytics isn’t too steep at only 5.99USD per month. 

Paper.li

paper.li home page
Paper.li is a unique application that allows you to collect tweets and curate them manually or automatically in a newspaper-style format which can be automatically shared daily on your Twitter account. Used by @scottmonty@guykawasaki, and @leeodden, this app is a great way to collect the top tweets from your followers, people on a specific Twitter list, or even anyone who mentions a particular #hashtag. It does drive a nice bit of traffic to sites mentioned by top users, so while some people may not like to be mentioned, others greatly appreciate it!

SocialOomph

socialoomph.com home page
SocialOomph is another freemium service used by @mike_stelzner@smallbiztrends, and @jeffbullas that allows you to schedule tweets, track keywords, extend your Twitter profile, and much more with an unlimited amount of accounts for free. If you choose to go professional for 29.97USD, you get additional features such as Facebook scheduling, tweet via email, have others update via email, manage DM spam, broadcast DMs to all Status.net followers, and again, much more. Plus, for an additional 3.97USD you can automate following those who follow you and sending welcome DMs to new followers.

Triberr

triberr.com home page
Triberr is an invite only community used by @lewishowes@seanmalarkey, and @nealschaffer that allows you to join “tribes” of like-minded bloggers in order to expand your reach on Twitter. Simply plug your RSS feed in and members of your tribe will tweet each new post. As a member, you can set yourself up to do automatic tweeting of other member’s posts or manual tweeting when you have reviewed and approved of the posts. I personally just copy my Triberr tweets into HootSuite for full scheduling control. 

TweetDeck

tweetdeck home page
TweetDeck is a desktop Twitter management tool used by @jasonfalls@problogger, and @marshallk. It has features similar features to HootSuite in terms of creating columns to organize your Twitter activity as well as the ability to send longer messages using their Deck.ly service which creates a shortened URL that directs followers to the rest of your tweet beyond 140 characters. I love the interface of this one, but since I use multiple computers, it makes more sense to use a browser-based application instead of one you have to install on a local machine.

Twitterfeed

twitterfeed home page
Twitterfeed, used by @sengineland@amyporterfield, and @cindyking, allows you to add RSS feeds (yours and others) to be shared automatically through your Twitter, Facebook, and other social media accounts each time there is a new update to them. You can customize the tweets to show the title of the new post, the link (shortened by your preferred URL shortener), and even add a RT @username or via @username so you let the blogger know you’re always tweeting their posts. It’s a great way to curate content for your audience automatically, but just be careful that the blogs whose feeds you use always publish quality content.

Visibli

visibli home page
Visibili is a free service used by @brett@davepeck, and @denisewakeman that lets you create a custom sharing bar that goes with any links you share through their service. This custom share bar can have your name and social sharing icons as well as links to your website and even a Tweet button which recommends your Twitter accounts and Facebook Like button that connects to your fan page. It can be connected to your Tweetdeck or Seesmic desktop apps, installed on your blog for outgoing links, and installed as a bookmarklet on your browser bookmark toolbar as a quick way to share with your customization at the top of every link!

What Do You and Your Favorite Twitterers Use?

Now it’s your turn. What Twitter apps do you use to manage and update your Twitter account? What apps do your favorite Twitterers use? Share your thoughts on these and other apps in the comments!
Also, if you want to find out what others are using, my method was viewing their tweets in HootSuite which lists what application sent the Twitter user’s update. It’s a great way to find out what apps are working the best for people your industry!

Tuesday, February 24, 2015

Viber could be banned in South Korea over patent suit


Mobile messaging services could be in trouble in South Korea, after Viber’s recent loss of a patent lawsuit to local mobile operator SK Telecom led to a ban on its iOS and Android apps in the country.
A court ruled in favor of SK Telecom’s claim thatRakuten-owned messaging service Viber’s “feature of reorganizing selected information from contact numbers saved in a smartphone into the application” violated a patent held by the mobile carrier since 2006, reports The Korea Herald.
SK Telecom said it will seek to impose a ban on Viber’s apps, but the messaging service has not yet confirmed whether it will appeal to a higher court to contest this.
The patent in question addresses an onboarding function common to many other messaging apps like Line and KakaoTalk, which automatically add contacts from a phone to allow users to quickly find people they know on the network and use the service.
With such apps eating into operators’ voice calling and SMS revenues, it’s no surprise that SK Telecom would want to go after them in court.
However, Viber isn’t at all popular in South Korea, and it’s possible that SK Telecom chose to take it on first as a test case. The company’s legal victory might give it enough firepower to next challenge bigger players like KakaoTalk, which is installed on nearly 95 percent of smartphones in the country.
KakaoTalk said it is aware of the ruling, but hasn’t yet been contacted by SK Telecom in this regard.
We’ve contacted Viber for more information and will update this post when we hear back.

Read More - Sony’s 4G version of the Xperia E4 will arrive from April priced at $145

Friday, February 13, 2015

10 Twitter Tools Used by Social Media Experts

With so many Twitter tools out there, it’s hard to know which ones to trust with your Twitter account management. So why not take a look at what the social media and industry experts are using! Here are ten Twitter applications and tools used by some of the top Twitterers.
The following list is presented in alphabetical order:

Bit.ly

bit.ly home page
Bit.ly is just a URL shortening service right? Wrong! Used by @marismith@techcrunch, and @problogger, a free Bit.ly account will give you access to a dashboard where you can shorten and share links to multiple Twitter accounts. You can also see the stats for any Bit.ly links you share through your dashboard and plug your Bit.ly API key into Tweetdeck, Twitterfeed, or Seesmic to get stats for links you share through those applications as well. As an added bonus, you can even create your own custom short domain to match your brand so you can have branding similar to Mashable’s on.mash.to and Amazon’s amzn.to custom URLs.

Buffer

bufferapp.com home page
Buffer is deemed the smarter way to tweet, and is used by @tweetsmarter@jaybaer, and @askaaronlee. It allows you to simply schedule your tweets to be spread throughout the day so you don’t go through a reading spree and inundate your followers with 20 tweets within an hour. You can also get great analytics on your tweets which will help determine what your audience loves, or doesn’t, out of the content you share as well as the times of day you get the most action on your tweets.

CoTweet

cotweet home page
CoTweet, used by @nealschaffer@chrispirillo, and @emarketer, is considered a Twitter marketing tool for companies who want to engage, track, and analyze conversations about their brand. The free version allows you to manage your Twitter accounts, collaborate with multiple users, track clicks and limited analytics, schedule tweets, keep conversation history for 30 days, and more. The enterprise version (starting at 1,500USD a month) allows integration with Salesforce, advanced user roles and permissions, workgroups, and full analytics.

HootSuite

hootsuite home page
HootSuite is one of my personal favorites as far as Twitter management is concerned, and is also quite popular amongst the social media elite including @chrisbrogan@tweetsmarter, and @tamar. It is a freemium tool, meaning that you can use the free plan if you have fewer than five social profiles to manage. But the Pro version for unlimited social profiles including enhanced analytics isn’t too steep at only 5.99USD per month. 

Paper.li

paper.li home page
Paper.li is a unique application that allows you to collect tweets and curate them manually or automatically in a newspaper-style format which can be automatically shared daily on your Twitter account. Used by @scottmonty@guykawasaki, and @leeodden, this app is a great way to collect the top tweets from your followers, people on a specific Twitter list, or even anyone who mentions a particular #hashtag. It does drive a nice bit of traffic to sites mentioned by top users, so while some people may not like to be mentioned, others greatly appreciate it!

SocialOomph

socialoomph.com home page
SocialOomph is another freemium service used by @mike_stelzner@smallbiztrends, and @jeffbullas that allows you to schedule tweets, track keywords, extend your Twitter profile, and much more with an unlimited amount of accounts for free. If you choose to go professional for 29.97USD, you get additional features such as Facebook scheduling, tweet via email, have others update via email, manage DM spam, broadcast DMs to all Status.net followers, and again, much more. Plus, for an additional 3.97USD you can automate following those who follow you and sending welcome DMs to new followers.

Triberr

triberr.com home page
Triberr is an invite only community used by @lewishowes@seanmalarkey, and @nealschaffer that allows you to join “tribes” of like-minded bloggers in order to expand your reach on Twitter. Simply plug your RSS feed in and members of your tribe will tweet each new post. As a member, you can set yourself up to do automatic tweeting of other member’s posts or manual tweeting when you have reviewed and approved of the posts. I personally just copy my Triberr tweets into HootSuite for full scheduling control. 

TweetDeck

tweetdeck home page
TweetDeck is a desktop Twitter management tool used by @jasonfalls@problogger, and @marshallk. It has features similar features to HootSuite in terms of creating columns to organize your Twitter activity as well as the ability to send longer messages using their Deck.ly service which creates a shortened URL that directs followers to the rest of your tweet beyond 140 characters. I love the interface of this one, but since I use multiple computers, it makes more sense to use a browser-based application instead of one you have to install on a local machine.

Twitterfeed

twitterfeed home page
Twitterfeed, used by @sengineland@amyporterfield, and @cindyking, allows you to add RSS feeds (yours and others) to be shared automatically through your Twitter, Facebook, and other social media accounts each time there is a new update to them. You can customize the tweets to show the title of the new post, the link (shortened by your preferred URL shortener), and even add a RT @username or via @username so you let the blogger know you’re always tweeting their posts. It’s a great way to curate content for your audience automatically, but just be careful that the blogs whose feeds you use always publish quality content.

Visibli

visibli home page
Visibili is a free service used by @brett@davepeck, and @denisewakeman that lets you create a custom sharing bar that goes with any links you share through their service. This custom share bar can have your name and social sharing icons as well as links to your website and even a Tweet button which recommends your Twitter accounts and Facebook Like button that connects to your fan page. It can be connected to your Tweetdeck or Seesmic desktop apps, installed on your blog for outgoing links, and installed as a bookmarklet on your browser bookmark toolbar as a quick way to share with your customization at the top of every link!

What Do You and Your Favorite Twitterers Use?

Now it’s your turn. What Twitter apps do you use to manage and update your Twitter account? What apps do your favorite Twitterers use? Share your thoughts on these and other apps in the comments!
Also, if you want to find out what others are using, my method was viewing their tweets in HootSuite which lists what application sent the Twitter user’s update. It’s a great way to find out what apps are working the best for people your industry!

Monday, February 2, 2015

13 Social Media Software Tools for Marketing Your Company or Clients

Several weeks ago I noticed my agency was spending way too much time on our clients' social media marketing campaigns and not enough time on the rest of inbound marketing channels. So we decided to do some research on social media software that would help us improve our workflow. Along the way, we discovered software that is worth mentioning to the Moz community. The objective of this blog post is to provide a list of social software that can help you run your social marketing campaigns better. Some of the software is FREE (my favorite four letter word) while others are expensive. We highly recommend going through all 13 tools to find what is best for your current situation. Many of the companies mentioned below have videos demonstrations. It should take about 1-2 hours to go through all these to assess what fits your budget (if any) and marketing agenda. I put the cost for each software so if it's over your budget, skip it.
The first five are social media marketing suites (like a CRM). Eveything below those five tools can help your social media marketing campaigns. The list is presented in no particular order. Enjoy my fellow mozzers!

You can think of HootSuite as a Social Media Management Dashboard. Enhance your social media management with HootSuite. As of today, it's the leading social media dashboard. You can manage multiple networks and profiles and measure your campaign results. You can learn more by going to the HootSuite website. You can send messages from Hootsuite to a Facebook Page, Twitter, Google+ Page, and LinkedIn. In addition, you can create profiles for internal communications.
Use this if: You are marketing Facebook Pages, Twitter, Google+ Pages, or LinkedIn.
Don't use this if: you need robust Analytics. They "do" have analytics, but you have to pay for them if you go over your monthly points. These reports can get expensive ($50 each). Note: I'm a web analytics consultant with a Market Motive certification from Avinash so maybe I'm just too analytical.
Cost: Free, $10/mo for Pro

Social Sprout
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. It is also a Social CRM for Businesses. You can monitor all your clients social media profiles. It is affordable and is worth the monthly subscription for many people. It has one of the best social media analytics. It integrates with Google Analytics. Social Sprout may become the Social Media software that surpasses ALL the other tools. SEOmoz was looking into using Sprout Social, but they haven't settled on any one company yet.
Use this if: you are an agency, company, or a mom and pop shop.
Don't use this if: you need to market Google Plus. This is a BIG drawback for Sprout Social. Eventually they will get around to integrating with Google Plus. If you are promoting your Google Plus Local Business Page, use another software like Hootsuite. Remember that your Google Plus Local Business Page appears in the SERPS.
Cost: Starting at $39/mo

WildFire was bought out by Google in 2012. It provides powerful, easy-to-use social media marketing tools for pages, messages, ads, promotions, monitoring, analytics and more. While they have a video demo for their product, you'll have to give your contact info in order to see it. You'll be contacted by phone. I link to their video here so you don't have to give them your info. They claim their software is good for mom and pop shops, but their meta title says something else "Complete Enterprise Social Media Marketing Software".
WildFire has two types of plans. One plan is the "Promotion Builder" and the other is the "Social Marketing Suite". Their Promotion Builder is a form for sweepstakes, signup forms, coupons, contests, and quizes. Once that "promotion" is built, you target Facebook ads to that URL.
Use this if: you are an agency or your company already has a big social media marketing portfolio. This software is best suited for a company that has a full time social media expert. If you are an enterprise business with an in-house staff of social media marketers, then look into this software.
Don't use this if: you have a small social media portfolio or you are a small mom & pop shop. The cost doesn't justify the "Social Marketing Suite" especially since there are other tools listed on this blog post that can accomplish similar things.
Cost: Starting approximately at $35/mo if you're using the "Promotion Builder". For the "Social Marketing Suite" it's $3,500/mo. This was quoted to Planet Marketing by a WildFire sales rep.

Spredfast
Spredfast is an Enterprise Social Media Software with a social CRM dashboard. Spredfast was featured by Meghan Peters post Mashable’s top five social media management tools. This is an awesome tool for enterprise level companies and for social media marketing agencies.
Use this if: you are an agency managing social media for several companies with high ROI demands. Also you can use this if your company is an enterprise.
Don't use this if: you don't have a social media team. Although affordability is subjective, this is cost prohibitive for many small companies. A possible good alternative to Spredfast is Hootsuite's Enterprise Plan or WildFire's Enterprise Plan. It doesn't fully integrate with Google Plus yet. Spredfast told me though Twitter they will integrate Google+ into the product in early 2013. Stay tuned!"
Cost: Plans range from $12,000/yr to $1 million/yr.

Radian6 (SalesForce Marketing Cloud) offers social media monitoring tools, social media engagement software, social CRM, and marketing. This software has many great features for an established business that already has a traditional sales force, hence, made by SalesForce. You can tag a social media advocate for your brand and make that person a contact within SalesForce. Radian6 has some great demo videos.
Use this if: your company already has Salesforce. It will integrate social data with the SalesForce CRM.
Don't use this if: you don't have a fulltime social media team. The other software on this blog post can do a lot of the same things, but they cannot integrate with SalesForce. Although Radian6 claims this is good solution for small businesses, it seems pretty cost prohibitive.
Cost: Starting at $5,000/mo

Followerwonk Logo
The FollowerWonk app lets you search Twitter bios, measure yourself against competitors, audit & track followers, and find & cultivate key relationships. Here is a list Followerwonk benefits comparing the free vs paid versions. This is an AWESOME software which can help build relationships. You can make new friends and even link partners. Followerwonk is a tool that can be used for Twitter analysis, but it's not a social media suite like Hootsuite or SproutSocial. It stands on its own and should be part of you social media marketing arsenal. It is included for FREE with your SEOmoz subscritpion. Watch Rand's White Board Friday on Using Followerwonk to Grow Your Twitter Account
Use this if: you want to build relationships with Twitter influencers. Many of these influencers are bloggers and/or run their own companies. Followerwonk can help you build these relationships.
Don't use this if: there's no reason not to use this wonderful software.
Cost: Free - $99/mo (the $99/mo is the SEOmoz subscription which includes Followerwonk).

With SocialBro you can manage and analyze your Twitter Community. It allows you to break down the barriers between you and your followers. There is a nice video demo on home page. The SocialBro software is for Twitter users only. You cannot post to any other social media channel besides Twitter. Use this software to get to know who is 'already' in your community and tag them. Once you tag your followers you can expand their Twitter information. SocialBro identifies influencers with your own criteria. This is some pretty cool software; however, it overlaps with Followerwonk. The SocialBro software comes highly recommended by a famous international SEO named Gianluca Fiorelli. He is a highly respected SEOMOZ associate.
Use this if: You have a decent sized following and you're spending a lot of time on Twitter.
Don't use if: you need to post to Facebook, G+, or LinkedIn. SocialBro is awesome, but only for Twitter. If you have a very small Twitter following, then this might not be a good fit.
Cost: Starting at $6.95/mo

A smarter way to share on social media. Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and it automagically shares posts for you through the day (scheduled posts). This software is a sharing platform. Like many tools included in this blog post, you can schedule sharing. You can only post to Facebook, Twitter, & LinkedIn. This was also recommended by Gianluca Fiorelli.
Use this if: you only need to share posts on Facebook, Twitter or LinkedIn. This is a basic software that can help you save time by scheduling posts.
Don't use this if: you need to build up your Google Plus Pages. You can use Hootsuite as an alternative.
Cost: Free and $10/mo.

Tweetdeck for Twitter
Tweet Deck is a FREE tool provided by Twitter. You can manage multiple Twitter accounts using this software. Since Twitter didn't have anything like Facebook where a person can have multiple Pages under one account, Twitter created Tweetdeck so there is no logging in and out of multiple Twitter profiles. You can instantly connect to what's most important to you. Follow your friends, experts, favorite celebrities, and breaking news. You can schedule Tweets in advance.
Use this if: you are only marketing multiple Twitter account.
Do not use if: you are marketing Facebook Pages, LinkedIn, Google+ Pages. You can use Hootsuite's free version.
Cost: Free

EdgeRank Checker allows you to check your Facebook Page's EdgeRank. It's a free tool to check your Facebook Page's EdgeRank (or exposure within Facebook). Check your score in one simple step! EdgeRank is Facebook's algorithm which shows what posts are displayed in the News Feed and how high it ranks. EdgeRank Checker can help increase your Facebook exposure and fan engagement. This can be a GREAT tool to increase your Facebook News Feed rankings. It’s only for Facebook though, and doesn't work on personal profiles.
Use this if: you want your Facebook posts to rank higher.
Don't use this if: there's no reason not to use this because it's free. The strength of this EdgeRank Checker is in the PRO plan.
Cost: Free - $15/mo.

PageLever provides analytics, publishing, monitoring & reporting tools for Facebook Pages. It designs and creates data-driven tools that help brands and marketing agencies optimize their presence on Facebook for the News Feed. PageLever is only for Facebook marketers. It provides much better information than Facebook Insights. It powers data driven social marketing decisions for your Facebook campaigns. PageLever was recommended by Facebook consultant Brian Carter, author of "The Like Economy". Brian was a speaker at MozCon 2011.
Much of the data comes from Facebook's API but isn't available in Facebook's free Page Insights. - Brian Carter (The Like Economy)
Use this if: you need extra analytics tools beyond Facebook Insights.
Don't use this if: you are marketing Twitter, Google Plus, LinkedIn, or anything other than Facebook. You can still use it, but you won't be able to post on any other social networks besides Facebook.
Cost: $99/mo

Social Crawlytics
With Social Crawlytics, you can identify your competitor's most shared content and find out who shared their content. This software is great to spy on your competitors! You can look at Social Crawlytics as a competitive analysis tool for Twitter. It is a "social media share analysis" program. Social Crawlytics was highly recommended at MozCon by a famous London online marketing specialist, Mark MacDonald (a fellow Moz community member).
Use this if: you want to see your competitors most shared content. Use this in conjunction with one of the other tools on this blog post.
Don't use this if: there's no reason not to use this especially since it's free.
Cost: FREE, FREE, FREE

Buzzstream Social Media
Buzzstream is a team based software for building and managing relationships with social influencers. Think about this as a contact book for social media relationships. It is NOT for posting messages to social media channels. BuzzStream has two products: 1) PR & Social Media contact management 2) Link Building contact management.
Use this if: you want to create and maintain a record of social media contacts. It's like your little black book of contacts.
Don't use this if: you are posting on multiple social media campaigns. You cannot post to your social accounts. It's only for social contacts.
Cost: Starting at $19/mo for their Solo Plan.

Sunday, January 25, 2015

20 Industries Successfully Using Social Media Blogging


For any person who is interested in building their business by showing off their knowledge and expertise, this is a great way to get that exposure. 
For many social media blogging is often considered inbound marketing, since social media and blogging both play such important roles in the strategy coined by Hubspot. 
A popular quote in the social media/ blogging world:

Content is fuel and social media is fire- simply meaning content is the food with which social media fans are fed. 

In the past 2 years I’ve helped with several social media campaigns and have seen the following positive results:
  • Search engine traffic- the more you publish content, the more often you see an increase in search traffic
  • Followers on social media- as you write pieces that your audience enjoys, they’ll take you up on the offer to follow you
  • Leads from website- enticing content on your blog captures visitors’ attention as you guide them to landing pages to get more information
  • Interview/ Quotes invites- your reputation among your industry will grow and you’ll be asked for quotes, interviews and contribution options
  • Consulting work- when people have more advanced questions and your expertise fits their needs you’ll be asked to consult on projects 

Successfully Blogging & Socially Active Industries

Of course it would make sense to see this in a social media and blogging world when that is specifically what I do, but these results have been seen across several industries, all boasting similar results.
  1. Tech software
  2. Manufacturing
  3. Psychology
  4. Home decor
  5. Construction
  6. Real Estate
  7. Biking
  8. Education- colleges
  9. Curriculum and education programs
  10. Healthcare
  11. Senior housing
  12. Nutritional supplements
  13. Dentistry
  14. Plastic surgery
  15. Fire Arms
  16. Fashion 
  17. Weddings
  18. Non profits
  19. Animal sanctuaries
  20. Animal rescues
  21. and many others
In these industries the companies involved were writing content for their ideal buyers (the people they enjoy selling to) and using social media to bring that content to those potentially interested in reading it.
The companies that have been successful were writing blog posts on a very regular basis, no less than once a week and always working on building their followings, by delivering updates people enjoyed reading on Facebook, Twitter, Pinterest, Linkedin and Google+
It isn’t surprising that so many businesses are able to embrace social media blogging, what is particularly interesting is that success comes from a large number of industries (not exclusive to those listed above). Both businesses who sell to other businesses and businesses who sell to the average consumer have been able to use social media and blogging to see improved results in their company. 

Why Does Social Media Blogging Work?

The internet brought information to our fingertips. Instead of relying on television, sales people and advertisements to explain the differences between products and decisions, people can now look things up for themselves. 
Two of the most common places people search for information is on social media and Google (a fan of blogs). 

The Basics to Getting Started With Social Media Blogging

The most important things you need to do when starting with social media blogging:
  • Be patient- give your campaigns time to become successful, it takes months not days to see results
  • Be active- everyday you need to provide content to your followers- no matter how many fans you have
  • Be learning- follow those who know what they are doing- social media experts and pros- learn from them
  • Be there for your market- help them first, give them the information they need and put their needs first