Showing posts with label Social Good. Show all posts
Showing posts with label Social Good. Show all posts

Wednesday, February 25, 2015

SocialRank is launching Instagram follower analytics and you can get early access

We last wrote about SocialRank when it launched its Tech Startup Index, tracking Twitter data from the world’s most exciting up and coming firms. Now it’s given us a heads up on its next release – SocialRank for Instagram.

Like its Twitter product, SocialRank’s Instagram analytics will allow you to sort and filter your followers by location, keyword, most engaged, most valuable and a range of other criteria.

The company’s running a waiting list for SocialRank for Instagram, with signups opening at the end of March, but the first 100 TNW readers to sign up here with the code TNW100 will get early access in the next two weeks.

Alex Taub, SocialRank’s co-founder, told us the company’s aim is become “theHootsuite or Buffer for followers” and that it will roll out more tools for understanding your audience on a range of other social sites soon.
You can find out more about the company’s plans to hook up with major brands ahead of the Instagram product’s launch on its blog. It’s exactly one year since SocialRank launched its Twitter product. Happy birthday guys.

Sunday, January 25, 2015

20 Industries Successfully Using Social Media Blogging

For any person who is interested in building their business by showing off their knowledge and expertise, this is a great way to get that exposure. 
For many social media blogging is often considered inbound marketing, since social media and blogging both play such important roles in the strategy coined by Hubspot. 
A popular quote in the social media/ blogging world:

Content is fuel and social media is fire- simply meaning content is the food with which social media fans are fed. 

In the past 2 years I’ve helped with several social media campaigns and have seen the following positive results:
  • Search engine traffic- the more you publish content, the more often you see an increase in search traffic
  • Followers on social media- as you write pieces that your audience enjoys, they’ll take you up on the offer to follow you
  • Leads from website- enticing content on your blog captures visitors’ attention as you guide them to landing pages to get more information
  • Interview/ Quotes invites- your reputation among your industry will grow and you’ll be asked for quotes, interviews and contribution options
  • Consulting work- when people have more advanced questions and your expertise fits their needs you’ll be asked to consult on projects 

Successfully Blogging & Socially Active Industries

Of course it would make sense to see this in a social media and blogging world when that is specifically what I do, but these results have been seen across several industries, all boasting similar results.
  1. Tech software
  2. Manufacturing
  3. Psychology
  4. Home decor
  5. Construction
  6. Real Estate
  7. Biking
  8. Education- colleges
  9. Curriculum and education programs
  10. Healthcare
  11. Senior housing
  12. Nutritional supplements
  13. Dentistry
  14. Plastic surgery
  15. Fire Arms
  16. Fashion 
  17. Weddings
  18. Non profits
  19. Animal sanctuaries
  20. Animal rescues
  21. and many others
In these industries the companies involved were writing content for their ideal buyers (the people they enjoy selling to) and using social media to bring that content to those potentially interested in reading it.
The companies that have been successful were writing blog posts on a very regular basis, no less than once a week and always working on building their followings, by delivering updates people enjoyed reading on Facebook, Twitter, Pinterest, Linkedin and Google+
It isn’t surprising that so many businesses are able to embrace social media blogging, what is particularly interesting is that success comes from a large number of industries (not exclusive to those listed above). Both businesses who sell to other businesses and businesses who sell to the average consumer have been able to use social media and blogging to see improved results in their company. 

Why Does Social Media Blogging Work?

The internet brought information to our fingertips. Instead of relying on television, sales people and advertisements to explain the differences between products and decisions, people can now look things up for themselves. 
Two of the most common places people search for information is on social media and Google (a fan of blogs). 

The Basics to Getting Started With Social Media Blogging

The most important things you need to do when starting with social media blogging:
  • Be patient- give your campaigns time to become successful, it takes months not days to see results
  • Be active- everyday you need to provide content to your followers- no matter how many fans you have
  • Be learning- follow those who know what they are doing- social media experts and pros- learn from them
  • Be there for your market- help them first, give them the information they need and put their needs first

Monday, September 1, 2014

Google Is Putting $50 Million Toward Getting Girls to Code.

Mindy Kaling and Chelsea Clinton want high school girls to embrace computer science.
The two women were on hand at a Google event in New York City on Thursday called Made With Code.

Made With Code is a new Google initiative to motivate future female programmers. Only 18% of computer science degrees are earned by women, and Google is spending $50 million over the next three years to change those numbers.

More than 150 high school girls turned out for the event, including local chapters of the Girl Scouts of the USA, Black Girls Code and Girls Who Code. Kaling, a writer and actress, emceed the premiere, which brought in Google X Vice President Megan Smith, Clinton Foundation Vice Chair Chelsea Clinton, iLuminate creator Miral Kotb, Pixar Director of Photography Danielle Feinberg and UNICEF Innovation cofounder Erica Kochi.

Feinberg, who has worked on films like Brave, Finding Nemo and Monsters, Inc., spoke with the group about her early experiences with coding and how it has shaped her career. She also emphasized the importance of exposing girls to how fun coding can be.

"This is something that's so important to me that I'm happy to do anything that they want me to do and be as involved as possible," she told Mashable. "I think it's much easier to connect with when you can see it and you can hear it and get all the senses involved."

Smith spoke about why she spearheaded the campaign to get girls into coding. She took a coding class in high school, but described it as boring. Her goal for Made With Code is to show girls that figuring out coding can be challenging but rewarding: "We invited you guys because we wanted to share the incredible world that we live in every day."

After each speaker shared her personal experiences with coding, Swedish house music duo Icona Pop gave a private performance. iLuminate's robotic dancers, wearing light-up suits, also performed, giving viewers a live example of how coding and dance can be combined.

Girls then had the opportunity to peruse multiple demonstrations of coding in action, ranging from the practical to the simply fun. Demos included programming — and trying on — virtual dresses, designing 3D-printable bracelets and creating a dancing avatar.

One attendee was Brittany Wenger, 19, who won the 2012 Google Science Fair for her app that accurately diagnoses breast cancer and is also minimally invasive.

"I was the only girl in my high school computer science class," Wenger told Mashable. "My teacher was a female, so it was great to be able to look up to her ... I just wish everybody had that same experience."

Made With Code isn't a one-time event. The website links girls seeking encouragement to coding meet-ups in their area. Google Helpouts also makes tutorials explaining coding concepts.

As part of the event, girls were able to design custom 3D-printed bracelets, courtesy of Shapeways, a NYC-based 3D printing marketplace and community.