Showing posts with label Digital Marketing. Show all posts
Showing posts with label Digital Marketing. Show all posts

Saturday, January 28, 2017

Visitor stats and analytics tool for Digital Marketers

Visitor stats and analytics tool for Digital Marketers 


Google Analytics: The best solution for viewing advanced details about your blog traffic. Also shows live traffic status of your blog.

Jetpack plugin: Offers a module called “WordPress.com stats”, which allows you to see traffic details from your WordPress dashboard.

Saturday, December 24, 2016

List of Blog Monetization Platform

List of Blog Monetization Platform 

Google AdSense: The best contextual advertising network. It’s easy to manage and pays on time.

Infolinks: In-text advertising solution which offers various ad formats.

Chitika: A good alternative to Google AdSense with a lower minimum payout.

VigLink: Perfect for bloggers who uses commerce-related words in their articles. Search engine friendly, and lets you EARN MONEY from an outbound link.

Po.st : Earn MONEY from social media sharing buttons on your blog. They pay based on CPM and are used by many top publishers.

Saturday, March 26, 2016

10 Twitter Tools Used by Social Media Experts of 2016

With so many Twitter tools out there, it’s hard to know which ones to trust with your Twitter account management. So why not take a look at what the social media and industry experts are using! Here are ten Twitter applications and tools used by some of the top Twitterers.
The following list is presented in alphabetical order:

Bit.ly

bit.ly home page
Bit.ly is just a URL shortening service right? Wrong! Used by @marismith@techcrunch, and @problogger, a free Bit.ly account will give you access to a dashboard where you can shorten and share links to multiple Twitter accounts. You can also see the stats for any Bit.ly links you share through your dashboard and plug your Bit.ly API key into Tweetdeck, Twitterfeed, or Seesmic to get stats for links you share through those applications as well. As an added bonus, you can even create your own custom short domain to match your brand so you can have branding similar to Mashable’s on.mash.to and Amazon’s amzn.to custom URLs.

Buffer

bufferapp.com home page
Buffer is deemed the smarter way to tweet, and is used by @tweetsmarter@jaybaer, and @askaaronlee. It allows you to simply schedule your tweets to be spread throughout the day so you don’t go through a reading spree and inundate your followers with 20 tweets within an hour. You can also get great analytics on your tweets which will help determine what your audience loves, or doesn’t, out of the content you share as well as the times of day you get the most action on your tweets.

CoTweet

cotweet home page
CoTweet, used by @nealschaffer@chrispirillo, and @emarketer, is considered a Twitter marketing tool for companies who want to engage, track, and analyze conversations about their brand. The free version allows you to manage your Twitter accounts, collaborate with multiple users, track clicks and limited analytics, schedule tweets, keep conversation history for 30 days, and more. The enterprise version (starting at 1,500USD a month) allows integration with Salesforce, advanced user roles and permissions, workgroups, and full analytics.

HootSuite

hootsuite home page
HootSuite is one of my personal favorites as far as Twitter management is concerned, and is also quite popular amongst the social media elite including @chrisbrogan@tweetsmarter, and @tamar. It is a freemium tool, meaning that you can use the free plan if you have fewer than five social profiles to manage. But the Pro version for unlimited social profiles including enhanced analytics isn’t too steep at only 5.99USD per month. 

Paper.li

paper.li home page
Paper.li is a unique application that allows you to collect tweets and curate them manually or automatically in a newspaper-style format which can be automatically shared daily on your Twitter account. Used by @scottmonty@guykawasaki, and @leeodden, this app is a great way to collect the top tweets from your followers, people on a specific Twitter list, or even anyone who mentions a particular #hashtag. It does drive a nice bit of traffic to sites mentioned by top users, so while some people may not like to be mentioned, others greatly appreciate it!

SocialOomph

socialoomph.com home page
SocialOomph is another freemium service used by @mike_stelzner@smallbiztrends, and @jeffbullas that allows you to schedule tweets, track keywords, extend your Twitter profile, and much more with an unlimited amount of accounts for free. If you choose to go professional for 29.97USD, you get additional features such as Facebook scheduling, tweet via email, have others update via email, manage DM spam, broadcast DMs to all Status.net followers, and again, much more. Plus, for an additional 3.97USD you can automate following those who follow you and sending welcome DMs to new followers.

Triberr

triberr.com home page
Triberr is an invite only community used by @lewishowes@seanmalarkey, and @nealschaffer that allows you to join “tribes” of like-minded bloggers in order to expand your reach on Twitter. Simply plug your RSS feed in and members of your tribe will tweet each new post. As a member, you can set yourself up to do automatic tweeting of other member’s posts or manual tweeting when you have reviewed and approved of the posts. I personally just copy my Triberr tweets into HootSuite for full scheduling control. 

TweetDeck

tweetdeck home page
TweetDeck is a desktop Twitter management tool used by @jasonfalls@problogger, and @marshallk. It has features similar features to HootSuite in terms of creating columns to organize your Twitter activity as well as the ability to send longer messages using their Deck.ly service which creates a shortened URL that directs followers to the rest of your tweet beyond 140 characters. I love the interface of this one, but since I use multiple computers, it makes more sense to use a browser-based application instead of one you have to install on a local machine.

Twitterfeed

twitterfeed home page
Twitterfeed, used by @sengineland@amyporterfield, and @cindyking, allows you to add RSS feeds (yours and others) to be shared automatically through your Twitter, Facebook, and other social media accounts each time there is a new update to them. You can customize the tweets to show the title of the new post, the link (shortened by your preferred URL shortener), and even add a RT @username or via @username so you let the blogger know you’re always tweeting their posts. It’s a great way to curate content for your audience automatically, but just be careful that the blogs whose feeds you use always publish quality content.

Visibli

visibli home page
Visibili is a free service used by @brett@davepeck, and @denisewakeman that lets you create a custom sharing bar that goes with any links you share through their service. This custom share bar can have your name and social sharing icons as well as links to your website and even a Tweet button which recommends your Twitter accounts and Facebook Like button that connects to your fan page. It can be connected to your Tweetdeck or Seesmic desktop apps, installed on your blog for outgoing links, and installed as a bookmarklet on your browser bookmark toolbar as a quick way to share with your customization at the top of every link!

What Do You and Your Favorite Twitterers Use?

Now it’s your turn. What Twitter apps do you use to manage and update your Twitter account? What apps do your favorite Twitterers use? Share your thoughts on these and other apps in the comments!
Also, if you want to find out what others are using, my method was viewing their tweets in HootSuite which lists what application sent the Twitter user’s update. It’s a great way to find out what apps are working the best for people your industry!

Monday, February 23, 2015

LinkedIn Expands Marketing Platform With Off-Site Ads And New Lead Targeting Tools


LinkedIn is launching an expanded version of its Marketing Solutions platform today. There are new products, an expansion beyond Linkedin Itself, and a broader vision for helping advertisers reach potential customers throughout the sales cycle.

The platform now has five main pieces — LinkedIn Lead Accelerator, Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. Lead Accelerator is the big product launch, allowing businesses to divide their audiences into different segments, and then to deliver ads and content in the right sequence, targeted to each group.

Russell Glass, the head of products for LinkedIn Marketing Solutions, told me this builds on products that were part of LinkedIn’s acquisition of Bizo, particularly its Multi-Channel Nurturing Product.

“It allows marketers to capture all the behavior about who’s visiting their website, who’s visting their landing pages, and combine that with the intelligence LinkedIn has,” he said. “That’s game-changing.”

Among early testers of the Lead Accelerator, eCornell says it doubled its landing page conversion rates, Localytics’ lead conversion rate increased by 50 percent, and Lenovo’s cost per lead fell by 60 percent.

LinkedIn is also announcing a new Display Network that allows advertisers to run ads on both LinkedIn itself and on 2,500 publisher sites across the web.

When I brought up the fact that Facebook and Twitter have also been working to give businesses the ability to advertise across websites and apps, Glass said it’s “fair” to suggest that LinkedIn is on a parallel path, “but for the professional world.” That professional context makes a big difference, he added.

“There are some key attributes to understand about those differences,” Glass said. “These sales cycles are really long. In the consumer space when someone abandons the cart, you’ve got to get them right away or you’ve lost that opportunity to convert them. In the B2B world, these decision-making processes can last for as long as a couple of years.”


That, he argued, is why it’s important that the Marketing Solutions platform can “nurture people along that sales cycle.” Glass suggested that with the new products, LinkedIn can now address the full sales funnel, first attracting customers with On Site Display and Network Display ads, moving them down the funnel with Sponsored Updates and Sponsored InMail, and helping with the final stages of customer acquisition through the Lead Accelerator.

It’s worth noting that while Talent Solutions remain the biggest part of LinkedIn’s business, Marketing Solutions revenue was up 56 percent year-over-year in the company’s most recent earnings report, growing to $153 million.

Friday, February 13, 2015

10 Twitter Tools Used by Social Media Experts

With so many Twitter tools out there, it’s hard to know which ones to trust with your Twitter account management. So why not take a look at what the social media and industry experts are using! Here are ten Twitter applications and tools used by some of the top Twitterers.
The following list is presented in alphabetical order:

Bit.ly

bit.ly home page
Bit.ly is just a URL shortening service right? Wrong! Used by @marismith@techcrunch, and @problogger, a free Bit.ly account will give you access to a dashboard where you can shorten and share links to multiple Twitter accounts. You can also see the stats for any Bit.ly links you share through your dashboard and plug your Bit.ly API key into Tweetdeck, Twitterfeed, or Seesmic to get stats for links you share through those applications as well. As an added bonus, you can even create your own custom short domain to match your brand so you can have branding similar to Mashable’s on.mash.to and Amazon’s amzn.to custom URLs.

Buffer

bufferapp.com home page
Buffer is deemed the smarter way to tweet, and is used by @tweetsmarter@jaybaer, and @askaaronlee. It allows you to simply schedule your tweets to be spread throughout the day so you don’t go through a reading spree and inundate your followers with 20 tweets within an hour. You can also get great analytics on your tweets which will help determine what your audience loves, or doesn’t, out of the content you share as well as the times of day you get the most action on your tweets.

CoTweet

cotweet home page
CoTweet, used by @nealschaffer@chrispirillo, and @emarketer, is considered a Twitter marketing tool for companies who want to engage, track, and analyze conversations about their brand. The free version allows you to manage your Twitter accounts, collaborate with multiple users, track clicks and limited analytics, schedule tweets, keep conversation history for 30 days, and more. The enterprise version (starting at 1,500USD a month) allows integration with Salesforce, advanced user roles and permissions, workgroups, and full analytics.

HootSuite

hootsuite home page
HootSuite is one of my personal favorites as far as Twitter management is concerned, and is also quite popular amongst the social media elite including @chrisbrogan@tweetsmarter, and @tamar. It is a freemium tool, meaning that you can use the free plan if you have fewer than five social profiles to manage. But the Pro version for unlimited social profiles including enhanced analytics isn’t too steep at only 5.99USD per month. 

Paper.li

paper.li home page
Paper.li is a unique application that allows you to collect tweets and curate them manually or automatically in a newspaper-style format which can be automatically shared daily on your Twitter account. Used by @scottmonty@guykawasaki, and @leeodden, this app is a great way to collect the top tweets from your followers, people on a specific Twitter list, or even anyone who mentions a particular #hashtag. It does drive a nice bit of traffic to sites mentioned by top users, so while some people may not like to be mentioned, others greatly appreciate it!

SocialOomph

socialoomph.com home page
SocialOomph is another freemium service used by @mike_stelzner@smallbiztrends, and @jeffbullas that allows you to schedule tweets, track keywords, extend your Twitter profile, and much more with an unlimited amount of accounts for free. If you choose to go professional for 29.97USD, you get additional features such as Facebook scheduling, tweet via email, have others update via email, manage DM spam, broadcast DMs to all Status.net followers, and again, much more. Plus, for an additional 3.97USD you can automate following those who follow you and sending welcome DMs to new followers.

Triberr

triberr.com home page
Triberr is an invite only community used by @lewishowes@seanmalarkey, and @nealschaffer that allows you to join “tribes” of like-minded bloggers in order to expand your reach on Twitter. Simply plug your RSS feed in and members of your tribe will tweet each new post. As a member, you can set yourself up to do automatic tweeting of other member’s posts or manual tweeting when you have reviewed and approved of the posts. I personally just copy my Triberr tweets into HootSuite for full scheduling control. 

TweetDeck

tweetdeck home page
TweetDeck is a desktop Twitter management tool used by @jasonfalls@problogger, and @marshallk. It has features similar features to HootSuite in terms of creating columns to organize your Twitter activity as well as the ability to send longer messages using their Deck.ly service which creates a shortened URL that directs followers to the rest of your tweet beyond 140 characters. I love the interface of this one, but since I use multiple computers, it makes more sense to use a browser-based application instead of one you have to install on a local machine.

Twitterfeed

twitterfeed home page
Twitterfeed, used by @sengineland@amyporterfield, and @cindyking, allows you to add RSS feeds (yours and others) to be shared automatically through your Twitter, Facebook, and other social media accounts each time there is a new update to them. You can customize the tweets to show the title of the new post, the link (shortened by your preferred URL shortener), and even add a RT @username or via @username so you let the blogger know you’re always tweeting their posts. It’s a great way to curate content for your audience automatically, but just be careful that the blogs whose feeds you use always publish quality content.

Visibli

visibli home page
Visibili is a free service used by @brett@davepeck, and @denisewakeman that lets you create a custom sharing bar that goes with any links you share through their service. This custom share bar can have your name and social sharing icons as well as links to your website and even a Tweet button which recommends your Twitter accounts and Facebook Like button that connects to your fan page. It can be connected to your Tweetdeck or Seesmic desktop apps, installed on your blog for outgoing links, and installed as a bookmarklet on your browser bookmark toolbar as a quick way to share with your customization at the top of every link!

What Do You and Your Favorite Twitterers Use?

Now it’s your turn. What Twitter apps do you use to manage and update your Twitter account? What apps do your favorite Twitterers use? Share your thoughts on these and other apps in the comments!
Also, if you want to find out what others are using, my method was viewing their tweets in HootSuite which lists what application sent the Twitter user’s update. It’s a great way to find out what apps are working the best for people your industry!

Monday, February 2, 2015

13 Social Media Software Tools for Marketing Your Company or Clients

Several weeks ago I noticed my agency was spending way too much time on our clients' social media marketing campaigns and not enough time on the rest of inbound marketing channels. So we decided to do some research on social media software that would help us improve our workflow. Along the way, we discovered software that is worth mentioning to the Moz community. The objective of this blog post is to provide a list of social software that can help you run your social marketing campaigns better. Some of the software is FREE (my favorite four letter word) while others are expensive. We highly recommend going through all 13 tools to find what is best for your current situation. Many of the companies mentioned below have videos demonstrations. It should take about 1-2 hours to go through all these to assess what fits your budget (if any) and marketing agenda. I put the cost for each software so if it's over your budget, skip it.
The first five are social media marketing suites (like a CRM). Eveything below those five tools can help your social media marketing campaigns. The list is presented in no particular order. Enjoy my fellow mozzers!

You can think of HootSuite as a Social Media Management Dashboard. Enhance your social media management with HootSuite. As of today, it's the leading social media dashboard. You can manage multiple networks and profiles and measure your campaign results. You can learn more by going to the HootSuite website. You can send messages from Hootsuite to a Facebook Page, Twitter, Google+ Page, and LinkedIn. In addition, you can create profiles for internal communications.
Use this if: You are marketing Facebook Pages, Twitter, Google+ Pages, or LinkedIn.
Don't use this if: you need robust Analytics. They "do" have analytics, but you have to pay for them if you go over your monthly points. These reports can get expensive ($50 each). Note: I'm a web analytics consultant with a Market Motive certification from Avinash so maybe I'm just too analytical.
Cost: Free, $10/mo for Pro

Social Sprout
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. It is also a Social CRM for Businesses. You can monitor all your clients social media profiles. It is affordable and is worth the monthly subscription for many people. It has one of the best social media analytics. It integrates with Google Analytics. Social Sprout may become the Social Media software that surpasses ALL the other tools. SEOmoz was looking into using Sprout Social, but they haven't settled on any one company yet.
Use this if: you are an agency, company, or a mom and pop shop.
Don't use this if: you need to market Google Plus. This is a BIG drawback for Sprout Social. Eventually they will get around to integrating with Google Plus. If you are promoting your Google Plus Local Business Page, use another software like Hootsuite. Remember that your Google Plus Local Business Page appears in the SERPS.
Cost: Starting at $39/mo

WildFire was bought out by Google in 2012. It provides powerful, easy-to-use social media marketing tools for pages, messages, ads, promotions, monitoring, analytics and more. While they have a video demo for their product, you'll have to give your contact info in order to see it. You'll be contacted by phone. I link to their video here so you don't have to give them your info. They claim their software is good for mom and pop shops, but their meta title says something else "Complete Enterprise Social Media Marketing Software".
WildFire has two types of plans. One plan is the "Promotion Builder" and the other is the "Social Marketing Suite". Their Promotion Builder is a form for sweepstakes, signup forms, coupons, contests, and quizes. Once that "promotion" is built, you target Facebook ads to that URL.
Use this if: you are an agency or your company already has a big social media marketing portfolio. This software is best suited for a company that has a full time social media expert. If you are an enterprise business with an in-house staff of social media marketers, then look into this software.
Don't use this if: you have a small social media portfolio or you are a small mom & pop shop. The cost doesn't justify the "Social Marketing Suite" especially since there are other tools listed on this blog post that can accomplish similar things.
Cost: Starting approximately at $35/mo if you're using the "Promotion Builder". For the "Social Marketing Suite" it's $3,500/mo. This was quoted to Planet Marketing by a WildFire sales rep.

Spredfast
Spredfast is an Enterprise Social Media Software with a social CRM dashboard. Spredfast was featured by Meghan Peters post Mashable’s top five social media management tools. This is an awesome tool for enterprise level companies and for social media marketing agencies.
Use this if: you are an agency managing social media for several companies with high ROI demands. Also you can use this if your company is an enterprise.
Don't use this if: you don't have a social media team. Although affordability is subjective, this is cost prohibitive for many small companies. A possible good alternative to Spredfast is Hootsuite's Enterprise Plan or WildFire's Enterprise Plan. It doesn't fully integrate with Google Plus yet. Spredfast told me though Twitter they will integrate Google+ into the product in early 2013. Stay tuned!"
Cost: Plans range from $12,000/yr to $1 million/yr.

Radian6 (SalesForce Marketing Cloud) offers social media monitoring tools, social media engagement software, social CRM, and marketing. This software has many great features for an established business that already has a traditional sales force, hence, made by SalesForce. You can tag a social media advocate for your brand and make that person a contact within SalesForce. Radian6 has some great demo videos.
Use this if: your company already has Salesforce. It will integrate social data with the SalesForce CRM.
Don't use this if: you don't have a fulltime social media team. The other software on this blog post can do a lot of the same things, but they cannot integrate with SalesForce. Although Radian6 claims this is good solution for small businesses, it seems pretty cost prohibitive.
Cost: Starting at $5,000/mo

Followerwonk Logo
The FollowerWonk app lets you search Twitter bios, measure yourself against competitors, audit & track followers, and find & cultivate key relationships. Here is a list Followerwonk benefits comparing the free vs paid versions. This is an AWESOME software which can help build relationships. You can make new friends and even link partners. Followerwonk is a tool that can be used for Twitter analysis, but it's not a social media suite like Hootsuite or SproutSocial. It stands on its own and should be part of you social media marketing arsenal. It is included for FREE with your SEOmoz subscritpion. Watch Rand's White Board Friday on Using Followerwonk to Grow Your Twitter Account
Use this if: you want to build relationships with Twitter influencers. Many of these influencers are bloggers and/or run their own companies. Followerwonk can help you build these relationships.
Don't use this if: there's no reason not to use this wonderful software.
Cost: Free - $99/mo (the $99/mo is the SEOmoz subscription which includes Followerwonk).

With SocialBro you can manage and analyze your Twitter Community. It allows you to break down the barriers between you and your followers. There is a nice video demo on home page. The SocialBro software is for Twitter users only. You cannot post to any other social media channel besides Twitter. Use this software to get to know who is 'already' in your community and tag them. Once you tag your followers you can expand their Twitter information. SocialBro identifies influencers with your own criteria. This is some pretty cool software; however, it overlaps with Followerwonk. The SocialBro software comes highly recommended by a famous international SEO named Gianluca Fiorelli. He is a highly respected SEOMOZ associate.
Use this if: You have a decent sized following and you're spending a lot of time on Twitter.
Don't use if: you need to post to Facebook, G+, or LinkedIn. SocialBro is awesome, but only for Twitter. If you have a very small Twitter following, then this might not be a good fit.
Cost: Starting at $6.95/mo

A smarter way to share on social media. Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and it automagically shares posts for you through the day (scheduled posts). This software is a sharing platform. Like many tools included in this blog post, you can schedule sharing. You can only post to Facebook, Twitter, & LinkedIn. This was also recommended by Gianluca Fiorelli.
Use this if: you only need to share posts on Facebook, Twitter or LinkedIn. This is a basic software that can help you save time by scheduling posts.
Don't use this if: you need to build up your Google Plus Pages. You can use Hootsuite as an alternative.
Cost: Free and $10/mo.

Tweetdeck for Twitter
Tweet Deck is a FREE tool provided by Twitter. You can manage multiple Twitter accounts using this software. Since Twitter didn't have anything like Facebook where a person can have multiple Pages under one account, Twitter created Tweetdeck so there is no logging in and out of multiple Twitter profiles. You can instantly connect to what's most important to you. Follow your friends, experts, favorite celebrities, and breaking news. You can schedule Tweets in advance.
Use this if: you are only marketing multiple Twitter account.
Do not use if: you are marketing Facebook Pages, LinkedIn, Google+ Pages. You can use Hootsuite's free version.
Cost: Free

EdgeRank Checker allows you to check your Facebook Page's EdgeRank. It's a free tool to check your Facebook Page's EdgeRank (or exposure within Facebook). Check your score in one simple step! EdgeRank is Facebook's algorithm which shows what posts are displayed in the News Feed and how high it ranks. EdgeRank Checker can help increase your Facebook exposure and fan engagement. This can be a GREAT tool to increase your Facebook News Feed rankings. It’s only for Facebook though, and doesn't work on personal profiles.
Use this if: you want your Facebook posts to rank higher.
Don't use this if: there's no reason not to use this because it's free. The strength of this EdgeRank Checker is in the PRO plan.
Cost: Free - $15/mo.

PageLever provides analytics, publishing, monitoring & reporting tools for Facebook Pages. It designs and creates data-driven tools that help brands and marketing agencies optimize their presence on Facebook for the News Feed. PageLever is only for Facebook marketers. It provides much better information than Facebook Insights. It powers data driven social marketing decisions for your Facebook campaigns. PageLever was recommended by Facebook consultant Brian Carter, author of "The Like Economy". Brian was a speaker at MozCon 2011.
Much of the data comes from Facebook's API but isn't available in Facebook's free Page Insights. - Brian Carter (The Like Economy)
Use this if: you need extra analytics tools beyond Facebook Insights.
Don't use this if: you are marketing Twitter, Google Plus, LinkedIn, or anything other than Facebook. You can still use it, but you won't be able to post on any other social networks besides Facebook.
Cost: $99/mo

Social Crawlytics
With Social Crawlytics, you can identify your competitor's most shared content and find out who shared their content. This software is great to spy on your competitors! You can look at Social Crawlytics as a competitive analysis tool for Twitter. It is a "social media share analysis" program. Social Crawlytics was highly recommended at MozCon by a famous London online marketing specialist, Mark MacDonald (a fellow Moz community member).
Use this if: you want to see your competitors most shared content. Use this in conjunction with one of the other tools on this blog post.
Don't use this if: there's no reason not to use this especially since it's free.
Cost: FREE, FREE, FREE

Buzzstream Social Media
Buzzstream is a team based software for building and managing relationships with social influencers. Think about this as a contact book for social media relationships. It is NOT for posting messages to social media channels. BuzzStream has two products: 1) PR & Social Media contact management 2) Link Building contact management.
Use this if: you want to create and maintain a record of social media contacts. It's like your little black book of contacts.
Don't use this if: you are posting on multiple social media campaigns. You cannot post to your social accounts. It's only for social contacts.
Cost: Starting at $19/mo for their Solo Plan.

Monday, January 5, 2015

The 5 Best New Digital Marketing Tools and Techniques


In today’s wired world, it’s impossible to overstate the importance of digital marketing to the success of your business. Strong, successful companies are carving out virtual space to respond to customers, to create connections with industry leaders, and to tell the story of their brand in a creative, genuine, and visually-engaging way. Digital marketing offers the invaluable opportunity to assess which elements of your strategy are working - or bombing - in real time. Simple new digital marketing techniques give every company - be it a four person startup or a multinational corporation - the chance to make an impact online. With that in mind, here are 5 new marketing tools and techniques to help you get started.

1. Content marketing techniques

One of the most frequently dropped buzzwords in digital marketing, content marketing is essentially storytelling for your brand. “Content” can be virtually anything with a clear message: a series of attention-grabbing images, videos, blog posts, or news items. Content marketing differs from traditional marketing tools in its resistance to overt calls-to-action or purely product- or service-based ads, and smart consumers have developed a nose for sussing out quality content from gussied-up advertising. Like a good story, good content is original, dynamic, and shareable. Truly effective content marketing uses an accessible voice to tell genuine stories that gain the trust of the consumer and build a positive reputation for the brand.  
Content marketing is also inherently flexible. Consider ways to reframe your story or message to target different consumer groups with whom you may not have an instinctive one-to-one relationship. Once your content is in play, tools like Outbrain Amplify can help you distribute that content to a larger audience. Regardless of how wonderful your content is, it simply won’t be truly effective if it isn’t being widely seen.

2. Tools for social networking

You’re likely already using at least one form of social media as a way to connect with your customers - and if not, what are you waiting for? Social media is one of the best marketing tools for humanizing your brand and connecting with your customers in real time. A strong digital marketing strategy incorporates all social media forums appropriate to your organization, including Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram. These tools have different purposes: Twitter has become a virtual telephone, a way for customers to lodge complaints or ask questions, whereas image-driven social media - such as Instagram and Pinterest - are a great way to get viral with visual storytelling. It’s also vital to stay connected to new trends, such as LinkedIn’s recent Influencers program, which promotes industry insiders as thought leaders and offers them a forum to share wisdom.

3. Go mobile

More and more of us are accessing information on-the-go. Having a website that uses responsive design for various mobile formats - smartphones, tablets, etc - gives your company a competitive edge. Many marketers are now taking mobility a step further by using location data garnered by customer check-in tools like Foursquare or Facebook, or data provided by Adwords and GPS, to target marketing campaigns and build an ever more complete picture of who your customer is, where she goes, what she wants, and when she wants it. Understanding the context of your customer’s desires and behavior is key to targeting your offerings to maximize what is actually needed. These mobility marketing techniques allow you to work outside of the in-office “vacuum.”  

4. Retargeting

One of the most interesting new marketing techniques, retargeting (or remarketing) tracks customers through cookie placement and continues to show them ads for products they’ve viewed in the past across a network of websites. Since only 2% of traffic converts on a first visit, retargeting is a simple, powerful way to keep your brand and product in the minds of potential customers and requires little effort on the part of the company. As the technology for retargeting improves, flexible brands will stay on top of the trend to find ever more organic ways to raise brand profile.

5. Community building

The common thread in these best new digital marketing techniques is the need for brands to cater to the desire of consumers to be seen as individuals, and not just as a number. Consider the recent viral WestJet campaign that secretly fulfilled fliers Christmas wishes. With this campaign, WestJet managed to give an airline a warm & fuzzy personality (no easy feat), and to demonstrate responsiveness. Brands need to prove a genuine interest in the personalities of their dynamic customer base, and to treat communication as a way to build an authentic, like-minded community.
As we grow more digitally-driven, the physical community of neighborhood commerce is giving way to more fluid and larger communities online. Even brick and mortar companies are now global participants. Digital marketing offers a way to move beyond your field and into the world at large.