Showing posts with label Digital India. Show all posts
Showing posts with label Digital India. Show all posts

Friday, January 6, 2017

Content MARKETING TOOLS for PRO Blogger

Content MARKETING TOOLS for PRO Blogger

I have covered many content MARKETING tools above. Following are a few which did not fit into any of the above categories:

SumoMe: Offers various tools to enhance your blog. Do check out heatmap and content analytics to start.

Inbound: A community-driven site to discover the best of inbound marketing content. A website to find content that is worth reading.

BuzzStream: For bloggers’ outreach. Not a free tool, but this is an absolutely amazing tool for serious bloggers & MARKETERS.

Wednesday, March 4, 2015

Google partners with the Indian Prime Minister’s Office for an app contest

 If you’ve got ideas about how Indian citizens should be able to connect with the Prime Minister, now’s your chance to bring them to life.
Google and the Indian government have launched a contest to create an app for the Prime Minister’s Office (PMO). Participants can sign up to suggest ideas or register a developer team to create wireframes for them.

The five developer teams with the best mockups will be invited to build their ideas with mentorship from Google. The winning app, chosen by an independent jury, will become the official app of the PMO.
The successful team will also get to visit Google’s US headquarters. Meanwhile, individuals deemed to have submitted the best app ideas will win an Android Onedevice.
About half of India’s internet users access it only via mobile devices, so it will be interesting to see what kind of ideas this contest provokes.
You can enter the contest on India’s MyGov site. The closing date for entries and voting is March 12. hopes to reach 100 countries in a year, up from six now, which is already offering free Internet service in six countries, has ambitious plans to connect to 100 countries in the next year.
"We like big, ambitious goals at Facebook," said Chris Daniels, head of in a discussion with several reporters at Mobile World Congress (MWC).

Facebook and several partners founded two years ago; it is already serving 7 million customers in Columbia, Ghana, Tanzania, Kenya, India and Zambia. Many of those who were originally connected for free are now paying some fee for more advanced data services.

Daniels, a vice president at Facebook in charge of, said the conversion of free Internet users to paying customers is critical to the carriers who provide the Internet infrastructure that makes the service possible.

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He sounded the same refrain that Facebook founder and CEO Mark Zuckerberg offered on Monday in a keynote presentation at MWC with three onstage carriers, including Airtel Africa, which has offered in Ghana, Kenya and Zambia. Millicom, another partner, saw a 30% increase in data users when free data data was launched in Paraguay.
While the goal of 100 countries in a year is ambitious, Daniels said it is achievable, partly because has figured out how to work with carriers to offer online services for free that don't cannibalize the paid services that are the lifeblood of many carriers.

"It's ambitious to say 100 countries, but our focus is less on the number and to focus more on spreading to added companies," he said. "We've had early partners and have brought more [users] online and more are paying for data and buying voice and SMS."

Some carriers have been skeptical; Jon Fredrik Baksaas, CEO of Telenor Group, said during the Zuckerberg appearance that initial successes need to be long-lasting to prompt widespread carrier adoption. Daniels said that wants to operate in every country in the world, includings the U.S., where a digital divide affects many inner city and rural communities.

"We would love to see even in some of the most developed nations where pockets are not online and there are issues around [Internet] awareness and affordability," Daniels said.

Daniels said he visits communities without Internet in countries around the globe and tries to meet people to understand what can interest them in Internet use. Those visits "ground us," he said. "We do run into skepticism and it's natural when you're not using something. Then the solution is to prove the Internet to people and give it away free so that they can start to see the value."

Daniels said carriers are central to that effort. After early trials, also learned how to pare back its free Internet offering to avoid network limitations and other carrier concerns. "One of the biggest objections with the initial test partners was around the sustainability of the model with free full-featured Facebook," he said. "We listened and...took out photos and videos and left some basic functionality. If they want richer features, they have to buy a data plan."
As a result, Daniels said, the rate of Internet adoptions has still gone up by 40% in early country rollouts.

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Users of can download an Android app to use it or browse on the Web to find it. There's no iOS app, since iPhone and iPad users aren't typically seeking free Internet. "IOS is not a focus for us," Daniels said.
Daniels showed off the interface used in Columbia on his smartphone, and it was essentially a list of different services that users can click on for further information. While the services vary in each locale, the top line item in Columbia on is "Facebook-free data," followed by Wikipedia, then BabyCenter & Mama (for early childhood information) and other items such as AccuWeather.

Daniels also said that is eager to continue to work with Google, especially for search with free Internet service. "We're happy to have Google search as a free basic service," he said.

While has relied on carriers to provide infrastructure for free Internet, work at Facebook continues on alternative provisioning technologies such as lasers, drones and satellites, Daniels said. "We continue to work on these technologies and the reason is to reduce the cost of connectivity by an order of magnitude so connectivity can reach 100% [globally] in the next few years."

While Daniels wouldn't share details, he said that Facebook is "investing deeply" in "it's not costly, but we're [driven] by our mission to give people the power to share and make the world open and connected."

Once more countries are on board, Daniels said the free basic service model should continue. "We'd like to see it ongoing. We'd like to see free basic services always available. Operators will leave it on only if it continues to benefit their business."

Thursday, February 19, 2015

Google Capital Enters India; To Double Down on Investments

Google is setting up its growth capital arm in India to double down on startup investing as it turns bullish on fast-growing Indian startups that have drawn attention from big investors across the world.
Google Capital will hire a team and invest in growth-stage companies in India, a market in which investors ranging from Japanese communications conglomerate SoftBank to Chinese ecommerce giant Alibaba have recently made big bets.
"It made a lot of sense to focus a lot of attention here now," David Lawee, partner at Google Capital told ET in an exclusive interview. In the next 3-7 years, nearly 30% of the world's billion-dollar companies will be from India, Lawee predicted.
India's startup ecosystem has become increasingly attractive for a spectrum of investors from large hedge funds to corporate venture capital arms as companies like Flipkart and Paytm notch up hundreds of millions of dollars in funding at multi-billion-dollar valuations. Eight-year-old Flipkart was valued at over $11 billion (Rs 67,000 crore) in its latest funding round last year while China's Alibaba has earmarked $575 million to invest in four-year-old mobile commerce company Paytm. While Google Capital, founded in 2013, has invested nearly $500 million in 11 companies globally, India will be its first destination where it has an office outside the US. The company also invests in early-stage firms through Google Ventures. "The companies here have much more upside," said Lawee, a serial entrepreneur. who counts the move to set up in India as "the most important" decision Google Capital has made in recent months.

Google Capital invested in Chennai-based customer support tool maker Freshdesk in June 2014 and Bangalore-based online retail estate startup Commonfloor in January 2015. Lawee and his team from Google Capital have been in India for less than a week now and have met nearly 25 startups and potential candidates who can head Google Capital in India. Over the last three days, Lawee and his team have interviewed nearly 100 candidates for the job.

"My ambitions are much higher than the amount of money I have," said Lawee, who is looking to diversify the Google Capital portfolio. He did not disclose the amount of money Google Capital will invest. "I want to invest up to the limit of what's reasonable," said Lawee, who used was the head of corporate development at Google until 2012. Google set up the growth equity arm in 2013 and has invested nearly $500 million in 11 companies so far. This year it is hoping to invest another $300 million. "India is set to overtake China as the world's fastest-growing big economy. So the returns are much higher than any other market," said Deepak Kaushik, the founder & CEO of management consulting firm Finaks Advisory Services which mainly works with startups."The entrepreneurial boom and dense tech talent are creating many big opportunities," said Kaushik.

As a result of Google's entry, other leading investors will follow suit, said Girish Mathrubootham, the CEO & founder of Google Capital-funded Freshdesk. The growth equity arm of Google will also rope in Googlers to work with its portfolio companies. Nearly 400 Google employees worked with its portfolio companies last quarter, said Lawee. The fund will also help companies plan their marketing, information security, human relations and other functions. "The Google brand adds a lot of credibility and opens many doors. They also bring a lot of expertise," said Mathrubootham.
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Google to Offer 'Launchpad' to Digital Startups in India

After testing its startup mentor programme in Israel, search giant Google is now turning its focus on Indian startups. The company has picked India to kick-start its startup mentorship programme Launchpad this year, signalling its growing interest in Indian startups.
On Monday, it launched the first of four such week-long programmes, during which a set of mentors from Google and other companies will coach startups looking to grow. "This is one of our large scale new programme offering," said Sunil Rao, who heads the startup initiative for Google India. While Google has an interest in growing India's digital economy, the startup programme could also turn into a pipeline for Google's investment arm.
The company's venture capital arm had recently picked up a stake in real estate portal Commonfloor and Freshdesk, a Chennai-based customer support tool. In India, Google plans to mentor close to 100 companies through Launchpad, which was started on a small scale nearly three years ago in Israel. Last year, it was conducted in 20 different cities.oogle benefits from the growing digital economy, as companies spend on Google to acquire customers. In the year ended March 2014, Google's revenue crossed 3,000 crore, up 47% YoY, helped by increasing online advertising spend.
All the "bits and pieces" of Google's startup programmes will be consolidated under Launchpad. "It will be like one offering to the developer from a startup perspective," said Rao, country head, start-up ecosystem India, Google India.
"It will be like one offering to the developer from a startup perspective," said Rao, country head, startup ecosystem, Google India. The company plans to take Launchpad to 50 cities this year but in India, most of its activities will be focused in Bengaluru. Rao, who heads the developer relations team for Google in India, has grown the Google developer community to one of the biggest with 45 chapters.Google Developer Relations was set up in India about five years ago in Hyderabad.

The team now has four people and operates out of Bengaluru, the largest among such teams for Google. It mainly focuses on creating Google developer groups, focused around Google technologies such as the Android operating system.

India is one of the largest Google developer ecosystems, with a large number of Android developers.

Increasingly, India has become core to Google's vision of getting 7 billion people or the world's population to use the Internet.

Many top executives of the $60 billion search company have been visiting India over the last few months, signalling its increasing interest in India's growing Internet economy. Last September, Google launched its Android One programme to make smartphones affordable in India and other Southeast Asian countries.

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