Showing posts with label Copywriters. Show all posts
Showing posts with label Copywriters. Show all posts

Tuesday, February 24, 2015

6 Essential Tips For Successful Copywriting

Have you ever thought why are you aren’t able to expand your readers base?
Why you aren’t able to get sales for your product?
Why people are not trusting you?
Why you aren’t able to sell your awesome e-books, apps or tutorials?
Why Not ? Let me tell you. The main problem lies with faulty copywriting practices. I have seen many marketers having awesome products to sell but unfortunately no customers. Recently my friend wrote an eBook on how to make money blogging and he made around 50 sales in a month. Why?
  • He is an excellent copywriter
  • He loves social networks.
  • He gives more time to deliver valuable information
  • He keeps his focus on writing attractive headlines.
  • and many other.. We’ll discuss later.
Before getting started with copywriting practices let me clear you the common myth among most marketers.

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Content marketing” and “copywriting” are the same thing. Do you agree?
Absolutely Not.
When I started marketing I too considered content marketing and copywriting as the same thing. But with time to time experience I cleared my misconception. There is a minor difference between the two which you should know too.

What is content marketing?

According to content marketing institute ” Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

What is copywriting?

According to wikipedia –
“Copywriting is writing copy for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.
Copywriters are used to help create direct mail pieces, taglines, jingle lyrics, web page content (although if the purpose is not ultimately promotional, its author might prefer to be called a content writer), online ads,e-mail and other Internet content, television or radio commercial scripts, press releases, whitepapers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media pages. Copy can also appear in social-media content including blog posts, tweets, and social-networking site posts.”
Now let’s get started with  6 copywriting practices you should know-

Write magnetic headlines

Magnetic headlines have a great impact on your readers. Don’t bore your readers. Write such headlines that makes your visitors click-through. I have seen many bloggers crying that they are not able to make sufficient money from adsense. Writing attractive and clever headlines give your visitors to click-through which delivers you more earnings. Your headlines should give a suspense to your readers.
For example:

Deliver Offers and discounts

People will read your content only when you are giving them something special. Nobody is having spare time to read a crap content. Offer them discounts, offers , free templates, free applications or any other digital product. This makes your readers to click-through and see what’s inside for them as people love surprises.

Stop being stuffy

Generally I have seen many bloggers having a misconception that writing long sentences and paragraphs getting greedy towards backlinks. But listen… this strategy don’t work for all. You need to be concise and short, specially newbies. Writing long sentences generally give rise to high bounce rate. First you need to make your readers to develop a trust in you. Only then long articles will work for you.

Make use of bullet points

That’s the correct way of writing you should know. This is what your audience love to read. Being concise and short is the key to successful copywriting. Important topics in bullet points have more advantage than in the paragraph form.

Build Trust

The main funda behind low traffic is lack of trust. When no one is trusting you then why should they bother to read your articles. Reputed bloggers like  Harsh Agarwal and  Pat are making huge sales because people trust them. Their audience knows that the products they are offering would benefit them in some ways.  Now you might be thinking how to become a trust worthy blogger? Right? No need to worry ! I am here to help you. Just follow this few points below
  • Start a conversation with your audience.
  • Survey them.
  • Offer them some discounts to divert their attention from your competitors.
  • Be concise while writing your content.
  • Make them feel happy by solving their problems.

Call For Action

Leave a long-lasting impression on your readers through your content. Now after writing an awesome content, make them act. This is what we actually mean “call for action” . This is amazing way to check the success of your content. Now you have to think where you want them to move further either it is subscribe your blog, download your e-book, Buy anything from your affiliate links or share your content to social networking sites. This actually depends on how successful your article was.

Wrapping Up…

Becoming a successful copywriter is not a one day task. You need to repeat the above given practices again and again. You need to find out the trending topics outgoing in the market and according to it draft your content. And the most important thing is to understand your market’s audience. Research you audience on the basis of following traits – Gender, age,interests, income, occupation. Include a call to action. Make your visitors to digest your whole content by acting on your wants. I think the above six tips are enough for newbie marketers for successful copywriting. Best of luck guys.

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7 Secrets of Copywriters

Every business needs to be marketed in the best possible way to ensure popularity among the customers. Merely creating and selling good quality product isn’t enough to gain customer trust and loyal following.
The most important aspect of marketing is to effectively showcase & advertise the product, so that it appears appealing to the customers’ ears and eyes. For this reason, persuasive copy-writing is the need of the hour.

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The sole purpose of good copy-writing is to generate powerful & effective content, which stands out from other competitors and aids to get prompt result. So let’s dig in and find out the secret behind  successful copywriters:

Ample research

Good copywriters always does extensive research on the product and tries to find the needs & desires of the target audience. They exploit the product features and emphasizes on the benefits to give the product a competitive edge over other counterparts.

Clarity, over ornamental English

The recipe for good copy-writing is, it should be crisp, brief and clear so that it can be well-perceived by all. A copywriter should be clear about his word of choice and follow a logical order so that his audience doesn’t get confused.

Adapt, improvise & overcome

With the swiftly changing marketing strategy, every copywriter should keep himself updated with all the latest information he can fathom. Also he can critique his writing from another writer or editor to make sure that the style, narrative flow & persuasiveness of the writing is up to the standards.

Sharpen your writing skill

Reading sharpens our mind, just like a whetstone sharpens a blade. Ample reading gives a lot of knowledge & wisdom, but it’s not enough. A copywriter has to write regularly so that he can create content faster, with much ease, without compromising with the creativity.

Write to seduce

For content marketing, seduction works much better than hard selling. In this way copywriters with their flashy headline and gripping content compels the customer that the product would definitely cater to their requirements, thus appealing a customer.

Targeting the audience

A good copywriter never explains a problem, but lures the right people by generating awareness of a need. If they are successful, consumers would automatically start following the product.

Emotional connection

This is perhaps the most important aspect, which segregates the best copywriters from the mediocre ones. A great copywriter would juggle between explaining the logical reason for using the product and at the same time let readers to narrate their story and comment on any article. Using this marketing strategy, product owners can build a strong emotional connection with their users, which goes a long way.
To learn and inculcate all the secrets of a copywriter, interested writers can refer DealFuel. They provide a very useful eBook which consists of 50 powerful copy-writing tips. The eBook covers all the important aspects of good copy-writing, including tips for headline writing, fonts & styles to use and how to optimize the content for search engines. And the best thing is, one can be avail it for free.