Showing posts with label Analytics. Show all posts
Showing posts with label Analytics. Show all posts

Thursday, March 12, 2015

Twitter launches new analytics home page and promotion feature


Twitter wants to make it easier to promote your business on its platform.
Starting today, businesses will see a new homepage on analytics.twitter.com. The new dashboard provides a holistic view of your tweet activity, including info such as:
  • How many times you’ve tweeted
  • How many people have seen your tweets, visited your profile, mentioned your username or followed your account
  • How many times people have shared your links
  • Your top Tweets and followers per month


There’s also a new feature for small business advertisers.
A little over a month ago, the company introduced a ‘quick promote‘ feature that lets users select their most popular tweets and pay to boost them directly from the analytics dashboard.
Today’s new feature simplifies the process further – quick promote is now available directly from your Twitter profile.
The new account home is now available for all advertisers, while quick promote will go live for all small business advertisers in the coming weeks.

Monday, March 2, 2015

Google launches Player Analytics and custom native ads tools for game developers


Appropriately announced at today’s Game Developer Conference 2015, Google unveiled updates for developers on its Google Play Games platform, with a focus on more effective audience targeting.
Coming to Google Play Developer Console in a few weeks, the new Player Analytics tool is designed to give developers reports of sessions, average spending patterns and how players are progressing through the games. Developers can also set a daily revenue goal and use these reports to help boost in-app purchases or add features as needed.
Greg Hartrell, Senior Product Manager of Google Play Games, says the tool will help developers create realistic benchmarks, and better understand revenue per paying users and sessions.
The second tool is an update to Google’s AdMob platform to give developers better native ad options. Currently rolling out in a limited beta, the tool will allow devs to customize the Google ads that show up in-app to ensure their visuals better match the form and function of the game.

AdMob will also analyze players to predict which are more likely to spend money on in-app purchases, and allow devs to create custom ads to target these players specifically. This feature will be available for free to AdMob users “in the next few weeks.”
Lastly, AdMob will add an Audience Builder tool to let devs create lists of players to target features based on how they’re interacting with the game. Hartrell says this will allow them to send out specific messages or sales so their audiences can get the most tailored experience according to their gaming behavior.
The updates today should allow Google Play Games developers to better grow both their audiences and revenue, following last week’s announce that it has paid outover $7 billion to developers last year. For more info, check out Google’s landing page for its GDC event.

Thursday, February 26, 2015

Twitter is testing analytics on the Web for individual tweets

 looks like Twitter is experimenting with a new analytics feature on the Web; some users can now see statistics for individual tweets on their timeline.
I’m able to access the analytics by clicking on a small bar graph button to the right of the favorites button. My colleagues, on the other hand, do not see the feature at all.

Once you click, you’ll be presented with information such as views, favorites and clickthroughs.

Some other users spotted the new feature as as well:

While you can access per-tweet stats using Twitter’s analytics dashboard, this is the first time we’ve seen the feature become directly available on Web timelines.
It makes it easier to view insights on your tweets at a glance, and the button’s prominence right next to your other commonly used functions could introduce analytics to users who otherwise wouldn’t use them or even know they existed.
That said, it’s not the first time the company has implemented analytics right on timelines; Twitter first experimented with the additional details for individual tweets on mobile devices back in November.
We’ve contacted Twitter for more information and will update if we hear back.

Wednesday, February 25, 2015

SocialRank is launching Instagram follower analytics and you can get early access


We last wrote about SocialRank when it launched its Tech Startup Index, tracking Twitter data from the world’s most exciting up and coming firms. Now it’s given us a heads up on its next release – SocialRank for Instagram.


Like its Twitter product, SocialRank’s Instagram analytics will allow you to sort and filter your followers by location, keyword, most engaged, most valuable and a range of other criteria.


The company’s running a waiting list for SocialRank for Instagram, with signups opening at the end of March, but the first 100 TNW readers to sign up here with the code TNW100 will get early access in the next two weeks.


Alex Taub, SocialRank’s co-founder, told us the company’s aim is become “theHootsuite or Buffer for followers” and that it will roll out more tools for understanding your audience on a range of other social sites soon.
You can find out more about the company’s plans to hook up with major brands ahead of the Instagram product’s launch on its blog. It’s exactly one year since SocialRank launched its Twitter product. Happy birthday guys.