Showing posts with label Digital Marketing Tools. Show all posts
Showing posts with label Digital Marketing Tools. Show all posts

Friday, March 17, 2017

Webhosting resource for bloggers and Digital Marketers

 Webhosting resource for bloggers and Digital Marketers


Bluehost : Recommended as the #1 hosting service by the official WordPress.org hosting resource page. Cheap and affordable SHARED hosting with one free domain name.

Siteground: Looking for non-EIG shared hosting? Give Siteground a try. Not the cheapest, but certainly one of the best in this lot.

Cloudways: Want to host your WordPress site in the Cloud AMAZON or Digital Ocean)? Look no further than Cloudways. Makes it easier for non-technical users to host their website in the cloud.

KnownHost or Linode : Looking for a managed VPS for your blog? Choose either one of these and you will not be disappointed.

WiredTree: Looking for a managed dedicated server? A WiredTree managed dedicated server starts at $150 and offers one of the best customer support services in the hosting industry.

FileZilla: Desktop FTP tool which is available for every desktop OS.

MySQL WorkBench: An advanced tool for desktop management of your WordPress database. (Recommended only for technical users.)

Friday, March 10, 2017

Blog promotion tools for Digital Marketer

Blog promotion tools for Digital Marketer


Flipboard: Create your own magazines, and curate articles from the web or from your own site.  Your creation combined with Flipboard can drive targeted traffic. You can use their bookmarklet to add content to your magazine, or use their mobile app.

Triberr: Create your own tribe, and connect with like-minded people. Or you can join an existing tribe to amplify your post reach on social-media platforms. Recommended by blogging pros.

MakeWebvideo: Use whiteboard style videos for your blog intro or for any topic. See an example here.

What's new: Show your blog’s new updates since the reader’s last visit. Great idea for a blog and gets tons of return visits.

Wisestamp: Add visually appealing signatures after your email. Use Wisestamp RSS addon and show your latest blog post in every email. A clever technique to MARKET your latest post. I use it to gain subscribers to my social-channels. This is an addon for browsers.

Friday, February 24, 2017

Miscellaneous blogging tools

Miscellaneous blogging tools 


Roost: Enables web-push notifications for your blog. A new and innovative way to let users subscribe to your blog updates.

ZohoMail: Let you create a free domain-specific email address.

Speechpad: Offers transcription services for audio or video.

GtMetrix: Check your desktop & mobile site’s loading speed. It also suggests how to improve loading time.

Friday, February 10, 2017

Top 10 PR Tools for your Business websites

Top 10 PR Tools for your Business websites


HARO
Providing daily opportunities to secure valuable media coverage
http://helpareporterout.com/

JOURNOREQUESTS
PR Opportunities from Twitter
http://journorequests.com/?partner=marketingramen

PR WEB
Press Release Distribution Service
http://prweb.com/

PR NEWSWIRE
Press Release Distribution Service
http://ireach.prnewswire.com/

RAPPORTIVE
Confirming email addresses through LinkedIn profiles
https://rapportive.com/

YESWARE
Know when your pitch was read
http://yesware.com/

JUSTREACHOUT
DIY PR Outreach Tool
http://justreachout.io/

MENTION
Be on top of what's trending
http://mention.com/

MIXMAX
Know when your pitch was read
http://mixmax.com/

Saturday, February 4, 2017

STOCK images for blogs & Digital Marketers

STOCK images for blogs & Digital Marketers 


Flickr Advance search : Use Flickr Advance search to find images with creative common license.

Google image search: Use images with appropriate license which you can use on your blog.

Image Suite : WordPress plugin which searches 9 different sources to find free-to-use images. The best part is that you don’t have to add image credits!

Feedly: Subscribe to any blog feeds or search for your interested topic to discover new blogs to subscribe to.

Zite : A content discovery app for iOS and Android. One of my favorites.

Prismatic : A content discovery app for iOS and Android which is based on social recommendations. Less content than Zite but high-quality.

Pocket: A “read it later” app which is also a productive app. Integrated into all the reading apps mentioned previously, and lets you save articles for later reading.

Saturday, January 28, 2017

Visitor stats and analytics tool for Digital Marketers

Visitor stats and analytics tool for Digital Marketers 


Google Analytics: The best solution for viewing advanced details about your blog traffic. Also shows live traffic status of your blog.

Jetpack plugin: Offers a module called “WordPress.com stats”, which allows you to see traffic details from your WordPress dashboard.

Outsourcing websites for the Developer | Digital Marketers

Outsourcing websites for the Developer | Digital Marketers 


Fiverr: Outsource things like YouTube video intros or buy social media likes & much more for only $5.

oDesk: Great place to hire virtual assistants or freelancers to get a job done.

99designs: Crowd-sourcing websites for your web-design needs. Cheap, but high quality.

Problogger job board: Need a content writer? This job board is the right place to find an authentic writer. Costs $50, but you will find the best of the writers here.

Headspace: Tired of blogging constantly? Use Headspace and meditate for 5 minutes. You will thank me later!

Wunderlist : Manage your to-do list with Wanderlust. Available on all platforms, and stores data in the cloud.

Trello: A card-based TASK MANAGEMENT TOOL. I have used it in the past, but have now shifted to Wunderlist. Still, TRELLO serves a different purpose and is very popular.

Rescuetime: Sends you weekly stats (configurable) of which site you spent the most time on during the previous week. A good idea to start taking note of your counter-productive activity, and save your precious time. Install, configure and it runs in the background.

Selfcontrol : App for Mac which lets you block access to certain sites. Try blocking Facebook, and notice how your productivity increases!

Saturday, January 14, 2017

SEO tools for Digital Marketers

SEO tools for Digital Marketers

Google Webmaster Tool: Free tool from Google which shows various data such as links to your website, duplicate content and keyword ranking.

Bing Webmaster Tool: Similar to Google Webmaster Tool, but for Bing search engine.

Integrity: Desktop tool for Mac which checks your blog for broken links (internal and external).

ScreamingFrog: Desktop SEO tool which lets you check your blog from the web-spider’s point of view. Available for Windows, Ubuntu and Mac OS.

KWfinder: I discovered this tool while doing research for this post. Guess what? I have fallen in love with it. I will SHARE a detailed review soon, but for now you should bookmark and try it. The free plan lets you make 5 searches in 24 hours, which is pretty neat.

Saturday, January 7, 2017

Social Media Tools for Digital Marketers

Social Media Tools for Digital Marketers


BufferApp: This will never let your social media profile run out of content. Also offers a mobile app called “Daily”, which lets you add high-quality content to your social media profiles.

Hootsuite : Best social media dashboard tool for managing all social media channels from a single dashboard. Supports Google Plus, and you can auto-post content from your blog’s RSS feed. (Free 30-day trial)

Postplanner: Post scheduling tool for Facebook which is constantly updated with new features, and helps you to take care of Facebook’s edge rank algorithm.  (Free trial.)

ClickToTweet: Create a single link to tweet. You can use it within your blog post to increase your number of tweets.

SocialPilot: New kid on the block of social media tools, but I love it as they offer an iOS app (and an Android app too). Doesn’t support Google Plus, but offers support for Facebook groups.

Friday, January 6, 2017

Content MARKETING TOOLS for PRO Blogger

Content MARKETING TOOLS for PRO Blogger


I have covered many content MARKETING tools above. Following are a few which did not fit into any of the above categories:

SumoMe: Offers various tools to enhance your blog. Do check out heatmap and content analytics to start.

Inbound: A community-driven site to discover the best of inbound marketing content. A website to find content that is worth reading.

BuzzStream: For bloggers’ outreach. Not a free tool, but this is an absolutely amazing tool for serious bloggers & MARKETERS.

Saturday, December 31, 2016

Images for social media tool for Digital Marketer

Images for social media tool for Digital Marketer 


ShareAsImage : Create beautiful images and download or SHARE them directly to your social media channels. Easy to use and requires zero experience.

Canva: The most talked about social media image tool. Offers images of various sizes based on specific social-media platforms.

PicMonkey: Online photo editing and photo design tool. Also lets you create photo collages.

Pictochart: Infographics are the most shared content type on social-media, and Pictochart is the best free Infographic tool available right now.

QuotesCover: Create visually appealing quote images.

ButtonFactory: Create call-to-action buttons, and download them to use on your blog. Useful for increasing CTR.

Pablo: This free webapp is by Buffer. Lets you add text over images, and share it on social media sites with a single click.

Vid to gif: .gif images increase CTR, and sites like Google Plus & Twitter support .gif images. Use this tool to create a .gif from any online video.

Saturday, December 24, 2016

List of Blog Monetization Platform

List of Blog Monetization Platform 

Google AdSense: The best contextual advertising network. It’s easy to manage and pays on time.

Infolinks: In-text advertising solution which offers various ad formats.

Chitika: A good alternative to Google AdSense with a lower minimum payout.

VigLink: Perfect for bloggers who uses commerce-related words in their articles. Search engine friendly, and lets you EARN MONEY from an outbound link.

Po.st : Earn MONEY from social media sharing buttons on your blog. They pay based on CPM and are used by many top publishers.

Saturday, December 17, 2016

Affiliate marketplace for affiliate Digital Marketer

Affiliate marketplace for affiliate Digital Marketer


ClickBank : A popular affiliate marketplace for bloggers in any niche. Many different affiliate products to promote.

ShareASale: Another popular affiliate marketplace with tons of affiliate programs from which to choose.

Impact Radius: Gaining traction lately as many popular companies like MaxCDN and Media Temple use IR to run their affiliate programs.

Saturday, March 26, 2016

10 Twitter Tools Used by Social Media Experts of 2016

With so many Twitter tools out there, it’s hard to know which ones to trust with your Twitter account management. So why not take a look at what the social media and industry experts are using! Here are ten Twitter applications and tools used by some of the top Twitterers.
The following list is presented in alphabetical order:

Bit.ly

bit.ly home page
Bit.ly is just a URL shortening service right? Wrong! Used by @marismith@techcrunch, and @problogger, a free Bit.ly account will give you access to a dashboard where you can shorten and share links to multiple Twitter accounts. You can also see the stats for any Bit.ly links you share through your dashboard and plug your Bit.ly API key into Tweetdeck, Twitterfeed, or Seesmic to get stats for links you share through those applications as well. As an added bonus, you can even create your own custom short domain to match your brand so you can have branding similar to Mashable’s on.mash.to and Amazon’s amzn.to custom URLs.

Buffer

bufferapp.com home page
Buffer is deemed the smarter way to tweet, and is used by @tweetsmarter@jaybaer, and @askaaronlee. It allows you to simply schedule your tweets to be spread throughout the day so you don’t go through a reading spree and inundate your followers with 20 tweets within an hour. You can also get great analytics on your tweets which will help determine what your audience loves, or doesn’t, out of the content you share as well as the times of day you get the most action on your tweets.

CoTweet

cotweet home page
CoTweet, used by @nealschaffer@chrispirillo, and @emarketer, is considered a Twitter marketing tool for companies who want to engage, track, and analyze conversations about their brand. The free version allows you to manage your Twitter accounts, collaborate with multiple users, track clicks and limited analytics, schedule tweets, keep conversation history for 30 days, and more. The enterprise version (starting at 1,500USD a month) allows integration with Salesforce, advanced user roles and permissions, workgroups, and full analytics.

HootSuite

hootsuite home page
HootSuite is one of my personal favorites as far as Twitter management is concerned, and is also quite popular amongst the social media elite including @chrisbrogan@tweetsmarter, and @tamar. It is a freemium tool, meaning that you can use the free plan if you have fewer than five social profiles to manage. But the Pro version for unlimited social profiles including enhanced analytics isn’t too steep at only 5.99USD per month. 

Paper.li

paper.li home page
Paper.li is a unique application that allows you to collect tweets and curate them manually or automatically in a newspaper-style format which can be automatically shared daily on your Twitter account. Used by @scottmonty@guykawasaki, and @leeodden, this app is a great way to collect the top tweets from your followers, people on a specific Twitter list, or even anyone who mentions a particular #hashtag. It does drive a nice bit of traffic to sites mentioned by top users, so while some people may not like to be mentioned, others greatly appreciate it!

SocialOomph

socialoomph.com home page
SocialOomph is another freemium service used by @mike_stelzner@smallbiztrends, and @jeffbullas that allows you to schedule tweets, track keywords, extend your Twitter profile, and much more with an unlimited amount of accounts for free. If you choose to go professional for 29.97USD, you get additional features such as Facebook scheduling, tweet via email, have others update via email, manage DM spam, broadcast DMs to all Status.net followers, and again, much more. Plus, for an additional 3.97USD you can automate following those who follow you and sending welcome DMs to new followers.

Triberr

triberr.com home page
Triberr is an invite only community used by @lewishowes@seanmalarkey, and @nealschaffer that allows you to join “tribes” of like-minded bloggers in order to expand your reach on Twitter. Simply plug your RSS feed in and members of your tribe will tweet each new post. As a member, you can set yourself up to do automatic tweeting of other member’s posts or manual tweeting when you have reviewed and approved of the posts. I personally just copy my Triberr tweets into HootSuite for full scheduling control. 

TweetDeck

tweetdeck home page
TweetDeck is a desktop Twitter management tool used by @jasonfalls@problogger, and @marshallk. It has features similar features to HootSuite in terms of creating columns to organize your Twitter activity as well as the ability to send longer messages using their Deck.ly service which creates a shortened URL that directs followers to the rest of your tweet beyond 140 characters. I love the interface of this one, but since I use multiple computers, it makes more sense to use a browser-based application instead of one you have to install on a local machine.

Twitterfeed

twitterfeed home page
Twitterfeed, used by @sengineland@amyporterfield, and @cindyking, allows you to add RSS feeds (yours and others) to be shared automatically through your Twitter, Facebook, and other social media accounts each time there is a new update to them. You can customize the tweets to show the title of the new post, the link (shortened by your preferred URL shortener), and even add a RT @username or via @username so you let the blogger know you’re always tweeting their posts. It’s a great way to curate content for your audience automatically, but just be careful that the blogs whose feeds you use always publish quality content.

Visibli

visibli home page
Visibili is a free service used by @brett@davepeck, and @denisewakeman that lets you create a custom sharing bar that goes with any links you share through their service. This custom share bar can have your name and social sharing icons as well as links to your website and even a Tweet button which recommends your Twitter accounts and Facebook Like button that connects to your fan page. It can be connected to your Tweetdeck or Seesmic desktop apps, installed on your blog for outgoing links, and installed as a bookmarklet on your browser bookmark toolbar as a quick way to share with your customization at the top of every link!

What Do You and Your Favorite Twitterers Use?

Now it’s your turn. What Twitter apps do you use to manage and update your Twitter account? What apps do your favorite Twitterers use? Share your thoughts on these and other apps in the comments!
Also, if you want to find out what others are using, my method was viewing their tweets in HootSuite which lists what application sent the Twitter user’s update. It’s a great way to find out what apps are working the best for people your industry!

Monday, February 23, 2015

LinkedIn Expands Marketing Platform With Off-Site Ads And New Lead Targeting Tools


LinkedIn is launching an expanded version of its Marketing Solutions platform today. There are new products, an expansion beyond Linkedin Itself, and a broader vision for helping advertisers reach potential customers throughout the sales cycle.

The platform now has five main pieces — LinkedIn Lead Accelerator, Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. Lead Accelerator is the big product launch, allowing businesses to divide their audiences into different segments, and then to deliver ads and content in the right sequence, targeted to each group.

Russell Glass, the head of products for LinkedIn Marketing Solutions, told me this builds on products that were part of LinkedIn’s acquisition of Bizo, particularly its Multi-Channel Nurturing Product.

“It allows marketers to capture all the behavior about who’s visiting their website, who’s visting their landing pages, and combine that with the intelligence LinkedIn has,” he said. “That’s game-changing.”

Among early testers of the Lead Accelerator, eCornell says it doubled its landing page conversion rates, Localytics’ lead conversion rate increased by 50 percent, and Lenovo’s cost per lead fell by 60 percent.

LinkedIn is also announcing a new Display Network that allows advertisers to run ads on both LinkedIn itself and on 2,500 publisher sites across the web.

When I brought up the fact that Facebook and Twitter have also been working to give businesses the ability to advertise across websites and apps, Glass said it’s “fair” to suggest that LinkedIn is on a parallel path, “but for the professional world.” That professional context makes a big difference, he added.

“There are some key attributes to understand about those differences,” Glass said. “These sales cycles are really long. In the consumer space when someone abandons the cart, you’ve got to get them right away or you’ve lost that opportunity to convert them. In the B2B world, these decision-making processes can last for as long as a couple of years.”


That, he argued, is why it’s important that the Marketing Solutions platform can “nurture people along that sales cycle.” Glass suggested that with the new products, LinkedIn can now address the full sales funnel, first attracting customers with On Site Display and Network Display ads, moving them down the funnel with Sponsored Updates and Sponsored InMail, and helping with the final stages of customer acquisition through the Lead Accelerator.

It’s worth noting that while Talent Solutions remain the biggest part of LinkedIn’s business, Marketing Solutions revenue was up 56 percent year-over-year in the company’s most recent earnings report, growing to $153 million.

18 incredibly useful tools for getting to know your audience better


 You may have heard it said that understanding your audience on social media is one of the keys to success with social media marketing. (We may have even said it ourselves a time or two!)
Makes a lot of sense. The more you know about your audience, the better you’ll be able to deliver the kind of helpful content and updates they’re interested in.
So what might be the simplest, most efficient ways of understanding an audience?
This is the part where I often get stuck: Implementing the good advice into my own social media strategy. Fortunately, there are a good number of useful market research tools that can help deliver insights into your audience. I’ve collected 17 that caught my eye. Check them out below.

1. Typeform – free

One of our favorite survey tools at Buffer, Typeform specializes in beautiful, intuitive survey experiences. For instance, survey takers can navigate through with just their keyboard, and survey creators can set up awesome visuals and interactive elements throughout.
One way that we’ve found to use surveys for research is to share a survey link on our social media accounts. That way we get direct insights into the people who engage with us on social.

2. Survey Monkey – free

The most-used survey tool out there, Survey Monkey has a huge list of features for surveys of all sizes—everything from a quick-and-simple two-question survey to huge, robust surveys sent out to thousands. Their free plan gives you 10 questions and 100 responses. For $25/month, you can unlock unlimited questions and responses.

3. ClickInsights – 14 days free



Here’s a cool concept: Send a one-click, one-question email survey to your audience. Simple as that.

4. Surveypal – free

A super simple survey option, Surveypal has a clean drag-and-drop interface and is designed to be a great experience for survey takers whether on desktop or mobile.

5. Survata – $100/survey

With Survata, you create the survey and Survata finds people to take it, based on your chosen demographics. It’s a neat way to get targeted insights from a select group.

6. Voice Polls – $0.10/response

After creating a survey, Voice Polls goes out and finds the survey takers for you. For ten cents per response, you can get feedback from the general population. For ten more cents, you can opt to receive responses from a select group of people, complete with demographic info.
Additional survey options: SurvmetricsSurvsGoogle Consumer Surveys

Feedback tools – How to involve your audience

7. Heat-map – 14-day free trial


In early-access beta, Heat-map allows you to see where on the page your readers are looking so you can tell if your copy, design, and calls-to-action are getting seen. Heat-map can be used for sketches, designs, mockups, and web prototypes—anything visual you’d love some feedback on.

8. User Testing – $225/month

One of the feedback tools we use often at Buffer, User Testing provides video of real people sharing their thoughts as they go through your website, app, or prototype.

9. UsabilityTools – 14-day free trial

This suite of tools offers all kinds of options for involving your audience in the research process. Surveys, web testing, and click testing are some of the many features you’ll find here.

10. Qualaroo – 14-day free trial


A very helpful tool for us (and one we’ve used to find product-market fit with Buffer tools), Qualaroo allows you to add a simple survey to any page on your site or at any point in your product. We’ve found great value in further customizing the slide-up questionnaire to show only to particular customers who have taken certain actions.

11. Temper – $12/month


A super simple way to collect feedback, Temper asks a reader or customer to simply click a smiley face to relate their feelings on a topic.
Your questions can pop up on a webpage, blog post, or email footer—anywhere it might be helpful to get some quick feedback from your audience.

12. Proved.co – free


Share your great new idea for an app, tool, product, or service, and the community at Proved will give quick feedback on whether it’s worth pursuing.

Persona tools – How to identify your audience

13. Personapp – free

With Personapp, you can create quick and informal profiles for the different personas you’ve developed among your audience. After setting a name, title, and image for the persona, you can add in personal details like behaviors, demographics, and needs/goals.

14. Up Close & Persona – free

For a thorough profile of an audience persona, the Up Close & Persona tool asks a host of great questions for getting at the heart of what motivates your audience and which factors influence their behavior.
View some of the sample personas created at Up Close & Persona to see the depth available here.

Data tools – How to analyze your audience

15. Wolfram Alpha Facebook report – free

Using the data from your Facebook profile, Wolfram Alpha puts together an extensive report on all sorts of different data points from your updates and from your friends. There are some really neat insights to gain here on the demographics of those you connect with on Facebook.

16. Facebook Audience Insights – free


The robust audience creation tool from Facebook lets you create any sort of target demographic—by region, by age and gender, by interest, by page likes, and more—and shows you the break down of the audience slice you’ve chosen.
One of the quickest ways to learn about those who have liked your page is to run insights on that specific segment.

17. Followerwonk – free

Similar to what Audience Insights is to Facebook, Followerwonk provides audience data for Twitter. Enter a Twitter username into Followerwonk to see how that person’s audience is composed, by region, activity, keywords, authority, follower size, and more.

Summary

Learning about your audience can be a great step forward in creating shareable, engaging content. Where do you begin?
  • Conduct surveys
  • Solicit feedback
  • Create personas
  • Analyze your follower data
Any of the above tools would be a great starting point for market research and discovery. If you get a chance to test any of them out, I’d love to hear how it goes for you!
What tools have you found particularly useful for your social media market research? Feel free to share in the comments!

Friday, February 13, 2015

10 Twitter Tools Used by Social Media Experts

With so many Twitter tools out there, it’s hard to know which ones to trust with your Twitter account management. So why not take a look at what the social media and industry experts are using! Here are ten Twitter applications and tools used by some of the top Twitterers.
The following list is presented in alphabetical order:

Bit.ly

bit.ly home page
Bit.ly is just a URL shortening service right? Wrong! Used by @marismith@techcrunch, and @problogger, a free Bit.ly account will give you access to a dashboard where you can shorten and share links to multiple Twitter accounts. You can also see the stats for any Bit.ly links you share through your dashboard and plug your Bit.ly API key into Tweetdeck, Twitterfeed, or Seesmic to get stats for links you share through those applications as well. As an added bonus, you can even create your own custom short domain to match your brand so you can have branding similar to Mashable’s on.mash.to and Amazon’s amzn.to custom URLs.

Buffer

bufferapp.com home page
Buffer is deemed the smarter way to tweet, and is used by @tweetsmarter@jaybaer, and @askaaronlee. It allows you to simply schedule your tweets to be spread throughout the day so you don’t go through a reading spree and inundate your followers with 20 tweets within an hour. You can also get great analytics on your tweets which will help determine what your audience loves, or doesn’t, out of the content you share as well as the times of day you get the most action on your tweets.

CoTweet

cotweet home page
CoTweet, used by @nealschaffer@chrispirillo, and @emarketer, is considered a Twitter marketing tool for companies who want to engage, track, and analyze conversations about their brand. The free version allows you to manage your Twitter accounts, collaborate with multiple users, track clicks and limited analytics, schedule tweets, keep conversation history for 30 days, and more. The enterprise version (starting at 1,500USD a month) allows integration with Salesforce, advanced user roles and permissions, workgroups, and full analytics.

HootSuite

hootsuite home page
HootSuite is one of my personal favorites as far as Twitter management is concerned, and is also quite popular amongst the social media elite including @chrisbrogan@tweetsmarter, and @tamar. It is a freemium tool, meaning that you can use the free plan if you have fewer than five social profiles to manage. But the Pro version for unlimited social profiles including enhanced analytics isn’t too steep at only 5.99USD per month. 

Paper.li

paper.li home page
Paper.li is a unique application that allows you to collect tweets and curate them manually or automatically in a newspaper-style format which can be automatically shared daily on your Twitter account. Used by @scottmonty@guykawasaki, and @leeodden, this app is a great way to collect the top tweets from your followers, people on a specific Twitter list, or even anyone who mentions a particular #hashtag. It does drive a nice bit of traffic to sites mentioned by top users, so while some people may not like to be mentioned, others greatly appreciate it!

SocialOomph

socialoomph.com home page
SocialOomph is another freemium service used by @mike_stelzner@smallbiztrends, and @jeffbullas that allows you to schedule tweets, track keywords, extend your Twitter profile, and much more with an unlimited amount of accounts for free. If you choose to go professional for 29.97USD, you get additional features such as Facebook scheduling, tweet via email, have others update via email, manage DM spam, broadcast DMs to all Status.net followers, and again, much more. Plus, for an additional 3.97USD you can automate following those who follow you and sending welcome DMs to new followers.

Triberr

triberr.com home page
Triberr is an invite only community used by @lewishowes@seanmalarkey, and @nealschaffer that allows you to join “tribes” of like-minded bloggers in order to expand your reach on Twitter. Simply plug your RSS feed in and members of your tribe will tweet each new post. As a member, you can set yourself up to do automatic tweeting of other member’s posts or manual tweeting when you have reviewed and approved of the posts. I personally just copy my Triberr tweets into HootSuite for full scheduling control. 

TweetDeck

tweetdeck home page
TweetDeck is a desktop Twitter management tool used by @jasonfalls@problogger, and @marshallk. It has features similar features to HootSuite in terms of creating columns to organize your Twitter activity as well as the ability to send longer messages using their Deck.ly service which creates a shortened URL that directs followers to the rest of your tweet beyond 140 characters. I love the interface of this one, but since I use multiple computers, it makes more sense to use a browser-based application instead of one you have to install on a local machine.

Twitterfeed

twitterfeed home page
Twitterfeed, used by @sengineland@amyporterfield, and @cindyking, allows you to add RSS feeds (yours and others) to be shared automatically through your Twitter, Facebook, and other social media accounts each time there is a new update to them. You can customize the tweets to show the title of the new post, the link (shortened by your preferred URL shortener), and even add a RT @username or via @username so you let the blogger know you’re always tweeting their posts. It’s a great way to curate content for your audience automatically, but just be careful that the blogs whose feeds you use always publish quality content.

Visibli

visibli home page
Visibili is a free service used by @brett@davepeck, and @denisewakeman that lets you create a custom sharing bar that goes with any links you share through their service. This custom share bar can have your name and social sharing icons as well as links to your website and even a Tweet button which recommends your Twitter accounts and Facebook Like button that connects to your fan page. It can be connected to your Tweetdeck or Seesmic desktop apps, installed on your blog for outgoing links, and installed as a bookmarklet on your browser bookmark toolbar as a quick way to share with your customization at the top of every link!

What Do You and Your Favorite Twitterers Use?

Now it’s your turn. What Twitter apps do you use to manage and update your Twitter account? What apps do your favorite Twitterers use? Share your thoughts on these and other apps in the comments!
Also, if you want to find out what others are using, my method was viewing their tweets in HootSuite which lists what application sent the Twitter user’s update. It’s a great way to find out what apps are working the best for people your industry!

Monday, February 2, 2015

13 Social Media Software Tools for Marketing Your Company or Clients

Several weeks ago I noticed my agency was spending way too much time on our clients' social media marketing campaigns and not enough time on the rest of inbound marketing channels. So we decided to do some research on social media software that would help us improve our workflow. Along the way, we discovered software that is worth mentioning to the Moz community. The objective of this blog post is to provide a list of social software that can help you run your social marketing campaigns better. Some of the software is FREE (my favorite four letter word) while others are expensive. We highly recommend going through all 13 tools to find what is best for your current situation. Many of the companies mentioned below have videos demonstrations. It should take about 1-2 hours to go through all these to assess what fits your budget (if any) and marketing agenda. I put the cost for each software so if it's over your budget, skip it.
The first five are social media marketing suites (like a CRM). Eveything below those five tools can help your social media marketing campaigns. The list is presented in no particular order. Enjoy my fellow mozzers!

You can think of HootSuite as a Social Media Management Dashboard. Enhance your social media management with HootSuite. As of today, it's the leading social media dashboard. You can manage multiple networks and profiles and measure your campaign results. You can learn more by going to the HootSuite website. You can send messages from Hootsuite to a Facebook Page, Twitter, Google+ Page, and LinkedIn. In addition, you can create profiles for internal communications.
Use this if: You are marketing Facebook Pages, Twitter, Google+ Pages, or LinkedIn.
Don't use this if: you need robust Analytics. They "do" have analytics, but you have to pay for them if you go over your monthly points. These reports can get expensive ($50 each). Note: I'm a web analytics consultant with a Market Motive certification from Avinash so maybe I'm just too analytical.
Cost: Free, $10/mo for Pro

Social Sprout
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. It is also a Social CRM for Businesses. You can monitor all your clients social media profiles. It is affordable and is worth the monthly subscription for many people. It has one of the best social media analytics. It integrates with Google Analytics. Social Sprout may become the Social Media software that surpasses ALL the other tools. SEOmoz was looking into using Sprout Social, but they haven't settled on any one company yet.
Use this if: you are an agency, company, or a mom and pop shop.
Don't use this if: you need to market Google Plus. This is a BIG drawback for Sprout Social. Eventually they will get around to integrating with Google Plus. If you are promoting your Google Plus Local Business Page, use another software like Hootsuite. Remember that your Google Plus Local Business Page appears in the SERPS.
Cost: Starting at $39/mo

WildFire was bought out by Google in 2012. It provides powerful, easy-to-use social media marketing tools for pages, messages, ads, promotions, monitoring, analytics and more. While they have a video demo for their product, you'll have to give your contact info in order to see it. You'll be contacted by phone. I link to their video here so you don't have to give them your info. They claim their software is good for mom and pop shops, but their meta title says something else "Complete Enterprise Social Media Marketing Software".
WildFire has two types of plans. One plan is the "Promotion Builder" and the other is the "Social Marketing Suite". Their Promotion Builder is a form for sweepstakes, signup forms, coupons, contests, and quizes. Once that "promotion" is built, you target Facebook ads to that URL.
Use this if: you are an agency or your company already has a big social media marketing portfolio. This software is best suited for a company that has a full time social media expert. If you are an enterprise business with an in-house staff of social media marketers, then look into this software.
Don't use this if: you have a small social media portfolio or you are a small mom & pop shop. The cost doesn't justify the "Social Marketing Suite" especially since there are other tools listed on this blog post that can accomplish similar things.
Cost: Starting approximately at $35/mo if you're using the "Promotion Builder". For the "Social Marketing Suite" it's $3,500/mo. This was quoted to Planet Marketing by a WildFire sales rep.

Spredfast
Spredfast is an Enterprise Social Media Software with a social CRM dashboard. Spredfast was featured by Meghan Peters post Mashable’s top five social media management tools. This is an awesome tool for enterprise level companies and for social media marketing agencies.
Use this if: you are an agency managing social media for several companies with high ROI demands. Also you can use this if your company is an enterprise.
Don't use this if: you don't have a social media team. Although affordability is subjective, this is cost prohibitive for many small companies. A possible good alternative to Spredfast is Hootsuite's Enterprise Plan or WildFire's Enterprise Plan. It doesn't fully integrate with Google Plus yet. Spredfast told me though Twitter they will integrate Google+ into the product in early 2013. Stay tuned!"
Cost: Plans range from $12,000/yr to $1 million/yr.

Radian6 (SalesForce Marketing Cloud) offers social media monitoring tools, social media engagement software, social CRM, and marketing. This software has many great features for an established business that already has a traditional sales force, hence, made by SalesForce. You can tag a social media advocate for your brand and make that person a contact within SalesForce. Radian6 has some great demo videos.
Use this if: your company already has Salesforce. It will integrate social data with the SalesForce CRM.
Don't use this if: you don't have a fulltime social media team. The other software on this blog post can do a lot of the same things, but they cannot integrate with SalesForce. Although Radian6 claims this is good solution for small businesses, it seems pretty cost prohibitive.
Cost: Starting at $5,000/mo

Followerwonk Logo
The FollowerWonk app lets you search Twitter bios, measure yourself against competitors, audit & track followers, and find & cultivate key relationships. Here is a list Followerwonk benefits comparing the free vs paid versions. This is an AWESOME software which can help build relationships. You can make new friends and even link partners. Followerwonk is a tool that can be used for Twitter analysis, but it's not a social media suite like Hootsuite or SproutSocial. It stands on its own and should be part of you social media marketing arsenal. It is included for FREE with your SEOmoz subscritpion. Watch Rand's White Board Friday on Using Followerwonk to Grow Your Twitter Account
Use this if: you want to build relationships with Twitter influencers. Many of these influencers are bloggers and/or run their own companies. Followerwonk can help you build these relationships.
Don't use this if: there's no reason not to use this wonderful software.
Cost: Free - $99/mo (the $99/mo is the SEOmoz subscription which includes Followerwonk).

With SocialBro you can manage and analyze your Twitter Community. It allows you to break down the barriers between you and your followers. There is a nice video demo on home page. The SocialBro software is for Twitter users only. You cannot post to any other social media channel besides Twitter. Use this software to get to know who is 'already' in your community and tag them. Once you tag your followers you can expand their Twitter information. SocialBro identifies influencers with your own criteria. This is some pretty cool software; however, it overlaps with Followerwonk. The SocialBro software comes highly recommended by a famous international SEO named Gianluca Fiorelli. He is a highly respected SEOMOZ associate.
Use this if: You have a decent sized following and you're spending a lot of time on Twitter.
Don't use if: you need to post to Facebook, G+, or LinkedIn. SocialBro is awesome, but only for Twitter. If you have a very small Twitter following, then this might not be a good fit.
Cost: Starting at $6.95/mo

A smarter way to share on social media. Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and it automagically shares posts for you through the day (scheduled posts). This software is a sharing platform. Like many tools included in this blog post, you can schedule sharing. You can only post to Facebook, Twitter, & LinkedIn. This was also recommended by Gianluca Fiorelli.
Use this if: you only need to share posts on Facebook, Twitter or LinkedIn. This is a basic software that can help you save time by scheduling posts.
Don't use this if: you need to build up your Google Plus Pages. You can use Hootsuite as an alternative.
Cost: Free and $10/mo.

Tweetdeck for Twitter
Tweet Deck is a FREE tool provided by Twitter. You can manage multiple Twitter accounts using this software. Since Twitter didn't have anything like Facebook where a person can have multiple Pages under one account, Twitter created Tweetdeck so there is no logging in and out of multiple Twitter profiles. You can instantly connect to what's most important to you. Follow your friends, experts, favorite celebrities, and breaking news. You can schedule Tweets in advance.
Use this if: you are only marketing multiple Twitter account.
Do not use if: you are marketing Facebook Pages, LinkedIn, Google+ Pages. You can use Hootsuite's free version.
Cost: Free

EdgeRank Checker allows you to check your Facebook Page's EdgeRank. It's a free tool to check your Facebook Page's EdgeRank (or exposure within Facebook). Check your score in one simple step! EdgeRank is Facebook's algorithm which shows what posts are displayed in the News Feed and how high it ranks. EdgeRank Checker can help increase your Facebook exposure and fan engagement. This can be a GREAT tool to increase your Facebook News Feed rankings. It’s only for Facebook though, and doesn't work on personal profiles.
Use this if: you want your Facebook posts to rank higher.
Don't use this if: there's no reason not to use this because it's free. The strength of this EdgeRank Checker is in the PRO plan.
Cost: Free - $15/mo.

PageLever provides analytics, publishing, monitoring & reporting tools for Facebook Pages. It designs and creates data-driven tools that help brands and marketing agencies optimize their presence on Facebook for the News Feed. PageLever is only for Facebook marketers. It provides much better information than Facebook Insights. It powers data driven social marketing decisions for your Facebook campaigns. PageLever was recommended by Facebook consultant Brian Carter, author of "The Like Economy". Brian was a speaker at MozCon 2011.
Much of the data comes from Facebook's API but isn't available in Facebook's free Page Insights. - Brian Carter (The Like Economy)
Use this if: you need extra analytics tools beyond Facebook Insights.
Don't use this if: you are marketing Twitter, Google Plus, LinkedIn, or anything other than Facebook. You can still use it, but you won't be able to post on any other social networks besides Facebook.
Cost: $99/mo

Social Crawlytics
With Social Crawlytics, you can identify your competitor's most shared content and find out who shared their content. This software is great to spy on your competitors! You can look at Social Crawlytics as a competitive analysis tool for Twitter. It is a "social media share analysis" program. Social Crawlytics was highly recommended at MozCon by a famous London online marketing specialist, Mark MacDonald (a fellow Moz community member).
Use this if: you want to see your competitors most shared content. Use this in conjunction with one of the other tools on this blog post.
Don't use this if: there's no reason not to use this especially since it's free.
Cost: FREE, FREE, FREE

Buzzstream Social Media
Buzzstream is a team based software for building and managing relationships with social influencers. Think about this as a contact book for social media relationships. It is NOT for posting messages to social media channels. BuzzStream has two products: 1) PR & Social Media contact management 2) Link Building contact management.
Use this if: you want to create and maintain a record of social media contacts. It's like your little black book of contacts.
Don't use this if: you are posting on multiple social media campaigns. You cannot post to your social accounts. It's only for social contacts.
Cost: Starting at $19/mo for their Solo Plan.